---
# System prepended metadata

title: '**Luiz Hadad renewal proposal (Surfer) **'

---

# **Luiz Hadad renewal proposal (Surfer)**
![]![](https://i.imgur.com/boT4gbw.png)
Trying to impersonate the Wavehead NFT I was gifted when joined gnars :)


![](https://i.imgur.com/pBcFRGo.png)


## **TL;DR**

**Renewal proposal for Luiz Hadad (surfer) - 6.200 USDC for 6 months + 1k USDC for Public Goods; Total 7.200 USDC**

Intro; Highlights from sponsorship term and travel grant; Defining Success for shredders on Gnars season 2; Content production; Community Building & Public Goods; Measurable Objectives;  Use of funds

## **About me**

Aloha guys, I am Luiz Hadad, brazilian, 34 years old, have been collaborating with Gnars as a [Surfer since September 2022](https://snapshot.org/#/gnars.eth/proposal/0x4b0fef8be71a1beae3d7d2b31d44ee2df2ca539b36aa66a8221b346f6a713c4a). I became a member of the #pod-community in 2023 and I've been helping build our community into extreme water sports. I also got a [Gnarly travel grant in July to go to Indonesia](https://snapshot.org/#/gnars.eth/proposal/0x30847f96110952ed83c1aa78c09b5cc11ef1076614560efd29de73e8b9b18894).

I joined the crypto world in 2017, and since then I've been working as a community builder in different projects, such as  [Cambiatus](https://www.cambiatus.com/) and [Muda](www.mudaoutraseconomias.com). I founded [SurfHive](https://www.peakd.com/c/hive-141964/created) and participate as an advisor at [Surfguru](https://www.surfguru.com.br/), [Play4Change](https://www.play4change.io/) and [Kanna](https://www.kannacoin.io/).


![](https://hackmd.io/_uploads/SyzY79tN3.jpg)
Lucas Rocha (@lrocha94), Myself, Mari (@marinioac), Gibson (@3rdeye_crypto) and Vlad (@xvlad) at the Gnars Session during Ethereum Rio 2023.


[Surfguru](https://www.surfguru.com.br) is Brazil's biggest online surfing community and forecast website, with 300k unique users and 2.5M visits per month. I co-lead the web3 movement there with @marinioac and @crisciacm. In 2022 we launched [SurfHive](https://www.peakd.com/c/hive-141964/created), a community inspired by [SkateHive](https://peakd.com/c/hive-173115/created) (special thanks to Vlad and the SkateHive crew) and [Surflimpo](https://www.cambiatus.com/surflimpo), a social currency that incentivize people [taking care of the oceans and participating in beach cleanups](https://surflimpo.cambiatus.io/invite/5w2AoW). 

We approved a prop with Gnars [to create educational content, help onboard surfers that can be NFT holders or shredders and raise awareness about Gnars. ](https://snapshot.org/#/gnars.eth/proposal/0x9e670758685c096b923e0b9fa65e2e9cd44906983ea78fe73d750d77be7c568c)

Gnars and Surfguru gave me the opportunity to combine web3 and surfing - two of my biggest passions - as you can see on my [Thats Gnarly](https://thatsgnar.ly/luizhadad) page.


During this past year, I believe I represented Gnars in and out of the water, as an athlete and a community builder.

I did a [sponsorship report](https://peakd.com/hive-141964/@luizhadad/6-months-as-a-sponsored-surfer-at-gnars-dao-or-6-meses-como-um-surfista-patrocinado-da-gnars-en-pt-br) from my first 6-months term, and created plenty of content from the trip to Indonesia, most of it posted on [X](https://www.x.com/luizhadad), [instagram](https://www.instagram.com/luizhadad) and [Thats Gnarly](https://thatsgnar.ly/luizhadad), including the the mintable [IndoGnars shortmovie](https://thatsgnar.ly/surfguru/stories/surfguru-3-074794) which was a deliverable from the [Travel Grant](https://snapshot.org/#/gnars.eth/proposal/0x30847f96110952ed83c1aa78c09b5cc11ef1076614560efd29de73e8b9b18894).  

I'd love to keep collaborating with Gnars as a sponsored surfer and a member of the #pod-community, with community builing activities.

**Here goes few highlights from the [sponsorship term](https://peakd.com/hive-141964/@luizhadad/6-months-as-a-sponsored-surfer-at-gnars-dao-or-6-meses-como-um-surfista-patrocinado-da-gnars-en-pt-br) and the [ travel grant ](https://snapshot.org/#/gnars.eth/proposal/0x30847f96110952ed83c1aa78c09b5cc11ef1076614560efd29de73e8b9b18894):**

## **Content Creation**

![](https://hackmd.io/_uploads/Skvt1ZVI3.jpg)
- Surfing content in gnarly waves, such as slabs and barrels, in Espirito Santo, Saquarema, Fernando de Noronha and Indonesia; This content became part of few Gnars videos, including the [first surfing/water sports mint on That's Gnarly](https://thatsgnar.ly/thatsgnarly/mint/0x8ece8f98f17d8f922c1d3eda16a0eeb8065728de). All content produced is avaliable for Gnars using as it wishes.

![gland-compressed-prop-renewal.jpeg](https://hackmd.io/_uploads/HJQR1nBXa.jpg)

[**Recording IndoGNARS in Indonesia - July & August 2023:** Surfing gnarly reefbreaks in the Mentawaii Islands, G-Land, Bali and Desert Point with Thiago Okazuka as the main videomaker.](https://thatsgnar.ly/surfguru/stories/surfguru-3-074794)

**The IndoGNARS movie has minting avaliable until August 2024 and 30% goes back to Gnars treasury**

![IMG_8895.JPG](https://hackmd.io/_uploads/S1QZQ3Bma.jpg)



##  **Events and Conferences**
 
 During 2023 I was fortunate to receive invitations to speak at the major conferences in Brazil, and even a online conference from Peru. At every conference I was using Gnarly merch and  mentioned Gnars in my speech.
**- NFT Brasil at the panel NFTs and the Future of Sports** with my fellow Gnars shredder  Vlad (June 2023);


![NFT-Brasil-Luiz-Vlad.jpeg](https://hackmd.io/_uploads/BJsDp2BX6.jpg)


**- ESX (Espirito Santo Innovation Experience)** at the panel about How to enhance brands with web3 (June 2023);

![ESX-web3-2023.JPG](https://hackmd.io/_uploads/rJ5Ah2BQp.jpg)


**- Organized 2 beach cleanups (June and October 2023)**, engaging the surfing community around it - In June it was World Oceans Day and we got some TV coverage.

![Limpeza-de-Praias-Gnars.jpeg](https://hackmd.io/_uploads/HydxC2BXp.jpg)



**- Representing Gnars at the Rio Blockchain Conference (September 2023):** 
I was the ReFi content curator and hosted couple panels - one of them with Bob Burnquist, Taynaah Reis, Ana Leme and Vinicius Rocha.


![BlockchainRio-Festival-ReFi-Panel.jpeg](https://hackmd.io/_uploads/rJ3AInSma.jpg)

- Spreading the word about Gnars as a speaker during the Ethereum Rio Conference and 3 meetups at WeBelieve Hub;

![](https://hackmd.io/_uploads/HJFokZVIh.jpg)

![](https://hackmd.io/_uploads/rkaTkbV8n.jpg)
- Running a DAO Governance Workshop at Ethereum Rio and showcasing Gnars as the major example;


## **Other Community Building efforts** 

- Participated actively on building the [Shredders Journey](https://app.timesnap.xyz/gnars/events)  

- Participated on the prop 382 aka "Bring a million shredders onchain" as a reviewer and at the Notable Contributions section

![Screenshot 2023-11-06 at 09.34.20.png](https://hackmd.io/_uploads/S1LO6LIQp.png)


- Onboarded gnarly members: Mari (@marinioac), Lucas Rocha, Bernardo Nassar, Carlos Bellumat, Criscia Cesconetto, Gabriel Sodré, João Parmagiani (@Zima_ardrp), Felipe and Gabriel Carvalho (Precious plastic ES),  and couple others; 

![SurfguruDAO-HomePage.jpg](https://hackmd.io/_uploads/By06WwLQ6.jpg)



- Building the [SurfguruDAO](https://thatsgnar.ly/surfguru) and [SurfHive](https://peakd.com/c/hive-141964/created) communities: Hosting a weekly call, every wednesday 2pm UTC-3. We focus on onboarding new members and helping them use web3 tools such as thats gnarly, hive, applying on Nouns prop.house rounds, hypercerts (for proof of impact), zora and any other new tool than can help us taking care of our beaches, onboarding surfers into the web3 or getting rewards for creating cool content. 
- Starting from zero, we currently have 63 surfers at SurfguruDAO, 82 subscribers and 11 active users at SurfHive.

![Screenshot 2023-11-20 at 16.43.33](https://hackmd.io/_uploads/SysWP4FNT.png)


 - Through this initiatives we're able to generate a small revenue to Gnars - through every that's gnarly mint or by choosing Gnars as a default beneficiary at Hive - the DAO will earn at least 5% of the post's rewards, as seen below.

![](https://hackmd.io/_uploads/ryTbl-V83.png)

**- Creating partnerships that bring benefits for Gnars holders:** 
    - [Surfguru](https://surfguru.com.br/) - 1 year subscription for all Gnars holders with +2 NFTs and 90 days subscription for all holders.
    - [We Believe Hub](https://webelieve.com.br/) gnars holders can work there 2x a week for free
  
  I believe Gnarly Partnerships are a way in which people can be incentivized to purchase their Gnar NFT (at least in Brazil), and I'll work to develop this area during the next couple months.


## **Sponsorship proposal**

I will love to continue as a Gnars surfer and community builder. On Gnars season two (2023-2024), I think that a Sponsored Shredder must collaborate on at least three key areas: 

**i) Produce gnarly content;**

**ii) Lead community building efforts such as: hosting events/meetups, onboarding new members, help building tools, create partnerships that will benefit DAO members, and represent the DAO everywhere you go.**

**iii) Create/collaborate on proposals focused on public goods, both on Gnars and Nouns.** In my case, I'll focus on beach regeneration, organizing beach cleanups, creating educational signs with noggles on it and take care of couple beaches in Brazil**

**iv) As I got more familiar with the Nouns Ecosystem, and with the candidate proposals possibility, I'd like to create bigger props for Nouns. If that happens, I commit give back 10% of the raised funds to Gnars DAO treasury, as [@gami's suggestion in March 2023](https://twitter.com/0xigami/status/1632562563639840768)**


## **Nounish content production:**

As a Gnars sponsored surfer, I will **continue to create content** using: 

- Gnars logo at the top of my board and jetski, along with Surfguru as my major sponsors;
![](https://hackmd.io/_uploads/HynzWWEUn.jpg)
![](https://hackmd.io/_uploads/rkBmZbNL2.jpg)

- Gnars mention on every social media post related to extreme sports, beach cleanups and web3 - also @thatsgnar.ly , #GnarsDAO and #NounsWaves hashtags
- Noggles on my web2 and web3 profile names ⌐◨-◨  (They're already on my [instagram](https://www.instagram.com/luizhadad) and [twitter](https://www.twitter.com/luizhadad))

- Wearing Gnars gear (hats, shirts, glasses, POAP) when going to surf, web3 & tech events, interviews;

- Gnars as my PFP on twitter, discord and telegram;

**On the web3 content side** I can try to post at least once a month a blog post on SurfHive and every two weeks submit a photo or video on That's Gnarly.

Over 6 months (26 weeks), that would mean:
- **6 posts on SurfHive + 13 submissions on That's Gnarly** - **19 pieces of web3 surfing content**

I will contribute with 30% of my earnings on SurfHive to Gnars. Gnars is already my default beneficiary on my posts.

**Regarding **web2 content**, my deliverables will be:**

- One web2 surfing post per week (minimum) on Instagram mentioning and tagging Gnars, That's Gnarly, SurfHive, Nounish, NounsBr; **That equals 26 posts.** 

- Be active on twitter helping spread nounish content.
- Participate on lives and spaces representing Gnars.

![Screenshot 2023-11-06 at 16.52.58.png](https://hackmd.io/_uploads/SJPV4pL7p.png)

            @luizhadad / wavehead



## **Community Building:**

I believe every Gnars community member should try to add value to the DAO as much as they can. With the additional funding from Nouns, Shredders that are asking for sponsorship should also propose community building initiatives that can add value to the DAO, along with content from their shredding life.

On the community building side, I will: 

- Be active on Gnars Discord and on the #pod-community;
- Cocreate, test and give support to the [Shredders Journey](https://app.timesnap.xyz/gnars/events), using it as an onboarding tool and a way to define what Gnars expects from shredders
- Actively onboard new members with online content and IRL events

- Foster partnerships that can bring benefits to Gnars holders. As an extreme sports club, I believe that the more benefits we bring to members, more people will be willing to purchase a Gnar.

  - I am currently in conversations with [Layback Beer](https://layback.com/) - Every Gnars holder will get 1 free beer when entering a Layback park - can you imagine that? My favorite one is at [Florianopolis](https://www.instagram.com/lbpark_floripa/)
 


- Organize **3 educational meetups to talk about Gnars** in the six months period. 
    - I'd like to host two events at WeBelieve Hub, in November 2023 and April 2024. I'd also love to host the first web3 meetup in the Fernando de Noronha island either in January or March.
    - The ways to define success of this events are: number os persons attending, number of members onboarded, quality of new members onboarded, new partnerships derived from the event.
    - Photos and videos will be sent afterwards, along with estimated number of atendees and new onboards (either on thats gnarly or in gnars)

## ***Public Goods***

On the Public goods aspects, my initial  focus will be on beach park refurbishments.

My hypothesis is that if we combine the creation of educational signs with beach cleanups and a good communications plan, involving social media posts, after movies, conference presentations and press releases, we can become a study case of how NFTS (Nouns/Gnars) are causing positive impact on the ground.  

The educational signs on the beach parks and beach entrances can be for surfers something similar to what skating obstacles are for skaters. 

I'll ask for a separate budget of 1k USDC, to invest on conserving two different beaches: **Praia da Costa, Vila Velha (where I live) and Regência, Linhares (my second home) both places have amazing waves and a engaged surfing communities**. I believe this could be a way to create a #positive-sum movement. 

I will be talking to local authorities and get permissions to place signs. Then we will select local artists and create nounish art raising environmental awareness to preserve the beach, then use it as educational signs. We will place it at the beach entrances (Regência and Praia da Costa, both in Espirito Santo - my home state).

After that we will be doing beach cleanups, educating the community that goes to the beach and finding ways to distribute tools to preserve our beaches (portable ashtrays & recycled plastic bags, that can be held by Lifesavers and they can distribute it at the beach, for example).

All the signs and tools that we create will have noggles on it ⌐◨-◨

I am in conversations with the Leader of the Lifesavers in Praia da Costa, and the President of Regência Surfing Association, they both loved the idea, but they still need to be onboarded and understand a bit more about us.


## **Planned schedule for 2023/2024:**


**November & December 2023:** 
- Espirito Santo and Rio de Janeiro: **Surfing slabs at home**, doing oceanic fishing and eventually chasing swells in Rio or somewhere down south.

- **IndoGNARS release on a web3 meetup at WeBelieve Hub and create a press release telling the story behind the movie** (how it was created, the relation with web3, how and why Gnars funded it) - I believe this is an inspiring story that will incentivize more people to join Gnars.
- **Beach cleanup in Vila Velha - initiate the refurbishment movement with local surfing association and Lifesavers.**




**January until March 2024:**
- Most of the times I will be in Fernando de Noronha: **creating content and doing community building initiatives** there, such as the first web3 meetup in the island, at new Art Gallery that recently opened.
- I will also work closely with the Lifeguards from the island to create a **"Fernando de Noronha Surfing Guide"**, with tips to avoid accidents and how to see the wave forecast in order to visit places from the island in a safe way. **Gnars will have their logo as a supporter of the Surfguide**.
- **Surf Salva (Surfing Saves)** community engagement. Talking to locals and inviting them to a workshop where we connect Lifeguards with the local surfing community and teaches them how to proceed to save someone from drowning if we have to.
- **Short movie called "Gnarly Vibes"** in Noronha, to showcase the waves and the vibe of this iconic brazilian spot, which is still unkown to foreigners;
- I will cover the WQS Surfing competition for Surfguru, interviewing athletes, talk about the conditions, show the competition backstage and **engage/onboard them into Gnars by making web3 questions from our shredders journey.**



**April & May 2024:** 
- Espirito Santo slabs & Regência (barrels and big waves at home)
- Participate on the Ethereum Rio Conference (April)
- Organize a web3 meetup in Vila Velha after the Ethereum Rio Conference
    - Present at the meetup and create online content to talk about Gnars & the next Crypto Bull Run.
    - Present the IndoGnars and Gnarly Vibes surf videos.


## **All activities will end up being focused on:**
**i) Onboarding new supporters/bidders;
ii) Onboarding surfers and content creators (photographers, videomakers, etc);
iii) New mints on That's Gnarly;
iv) New content posted on SurfHive;
v) New proposals that I will make to Nouns will have 10% back to Gnars;
vi) Feedback Loop: As we're learning and iterating, I will be open to receive community feedback and make necessary adjusments to any strategy outlined in the proposal.**



## **Measurable Objectives:**
**i) Onboard 100 supporters, surfers or content creators in 6 months (Gnars or SurfguruDAO);
ii) Bring at least 33 people to each Gnars meetup - telling our story to at least 100 people IRL;
iii) Propose and pass at least one prop on Nouns giving back 10% of the funds to Gnars until May 2024;
iv) Test the Public Goods Hypothesis by experimenting it on two beaches in Brazil;
v) Analyze how much revenue can be generated to Gnars from mintable content on a Bull Market context;** 


![](https://hackmd.io/_uploads/BJL9VWNU3.jpg)

## **Financial proposal**

My ask for the renewal proposal is 6.2k USDC for 6 months. 
This is the equivalent of 0.5 ETH per month with Ethereum prices at around 2k usd.

I would also like to have 1k USDC of resources to invest on Beach Park Refurbishments, and test this hipotesis. If goes well, I could do another prop to take care of other spots.

**My plan is to use the Budget as it follows:**

**Travel costs / Content creation: 4.2k**

500 USD - Plane Ticket for Noronha
600 USD - Eletric bike rental ($10 per day for 60 days)
600 USD - Videomakers/photographers for gnarly content
250 USD - Boards, stickers and gnarly merch
750 USD - Food for 60 days
1.5k USD - Accomodation for 60 days in Fernando de Noronha (around $750 per month)

**Gnars Community Buiding: 2k**

1.5k organizing 3 meetups ($500 each for refreshments and venue costs) 
- One meetup in Noronha and two in Vila Velha (my home town)

500 USD - Plane tickets, food and accomodation for Ethereum Rio in April 2024


**Total Sponsorship: $6.200**

**Public Goods: Beach Park Refurbishments**

$500 - Educational Signs (artists & materials)
$100 - Portable ashtrays
$100 - Custom made recyclable plastic bags
$300 - Refreshments and photos/after movie

**Total: $1.000**


**Total Sponsorship + Public Goods = $7.200 USDC**


I'd love to gather feedback from this prop, since it has new combinations and it brings a triple bottom line definition of what success looks like for a sponsored shredder: **creating gnarly onchain content, community building initiatives and supporting public goods.**

Thanks to Mari, Vlad, Gami, Ben, Satori, Davin, KnowHow and all the community for the continous support! Let's keep shredding!

Mahalo!

![](https://hackmd.io/_uploads/HJ4Alr483.jpg)

 **Socials** 

[Twitter](https//:www.x.com/luizhadad)

[Thats Gnarly](https://thatsgnar.ly/surfguru/user/0xfc27b375faf1fbd3f3462044cf810082f042a45b)

[Instagram](https//:www.instagram.com.br/luizhadad)

[Hive](https://peakd.com/@luizhadad)