--- title: Who is it For? tags: About --- # Who Uses the Playbook The US Pharma DS is for each member of a cross-functional team—designers, developers, marketers, and brand managers. Every point along a user’s journey needs to feel part of a holistic, branded experience and that is where our design system comes in. ## For Designers This design system will help jumpstart designers to begin designing your brand sites on day one. They will have access to accessible, fully tested assets and guidance that they can rely on to create cohesive experiences that are in line with Novartis standards. We support designers with the tools they need to build great experiences for our users that are consistent, delightful, and thoughtful. Designers can quickly create tailored solutions for their brands by using our atomic library design kit. This will save them time and money that could be spent on innovating new products or solutions. ## For Developers Our design system provides developers with the tools they need to build more sites in less time, while saving them from creating the same base components repeatedly. Developers can create products that are cohesive with other Novartis brand business units with high-quality, consistent, and robust front-end experiences. ## For Brand Owners Our US Pharma Drupal Playbook and Design System allows Brand teams and their AORs to build delightful experiences that differentiate Novartis from other brands.