# Hero DAO - Town Hall 2/09/2022

###### tags: `town hall`

## Happening

- tomorrow moon rock airdrop
- Sensei, collecting mini write ups for the back of the comic book -> world building stuff
- Script final deadline: feb 16th
- candy and jane to do the full comic book when teaser and cover is done? they are onboard, will the dao want that

## Last week progress

- art update: colors and characters are in the final stages! Let's pay candy and jane for the character work now
- Joseph: moon rock is being sent tomorrow
- Hobajon: marketing update

## Next Week

- finalize marketing on moonrock claiming page
- vote on new share price?

## Votes:
- Raise share price: proposal bring it up to $1.10 per share
- note: $1.10 per share + we're only voting yes on new members that are actively contributing
- Passes: move MR to new airdrop contract - final action!

<hr>

# Big Marketing Plan & questions to clear up
(put together by hobojons)
What do we do for marketing now?
• How do current DAO’s market/spread the word? How is Hero DAO doing it now? -> For example, is there any effort in marketing the Discord/website or is it just natural growth?

• Are we doing anything aside from airdrops?

• How exactly do our airdrops work right now? What requirement do users have to meet to be eligible to receive the airdrop? How much do we drop? Is there a requirement (say follow/retweet on twitter or join the discord to cash out?) Have we tried #airdrop announcements on Twitter?
Marketing Funnel:
• What are some traditional ways to establish a funnel? Mailing list (MailChimp), consistent Twitter/TikTok/Facebook/Instagram posts/retweets/engagement, SEO, paid marketing, etc.

We are the top level right now (re: funnel): goal is to attract people to the Discord/website.

• Suggestions: Set up pre-order option. Set up digital version to read directly from the website (free trial for first x pages -> then paid)

• To measure how effective our marketing strategies are –> would like access to the website.

• SEO for website and Twitter. (Post more often on Twitter, create Instagram/Facebook/Twitter accounts.)

• Keywords (on Twitter/Instagram/Facebook keywords are hashtags – use more hashtags, and use the same ones often). Keywords on website help drive SEO as well.

• Getting verified on Twitter would help as well (Verification process is pretty straightforward), retweet more often helps increase following.

• When I google Hero DAO right now, our Twitter comes up, but not the website. Need some work on SEO there – I see a lot of Doom Hero DAO – not same thing.

• Paid advertising (Google/Facebook/Instagram/TikTok ads) – how much can we allocate/what demographic do we target?

• Talk to influencers in the DAO/hero space and partner with them? Seems a lot of them are on Twitter. What about other outlets like TikTok and YouTube? What gives us the most reach?

## Notes from friday mini marketing sync
1. finish the preview, read the first ~4 pages on the website
2. pre-order or get on a list to get early access
3. grow twitter following
- be more engaging
- share a lot more stuff
- meme contest
- get on more twitter lists and have people that know about herodao talk about it more

tap into more comic community:
- every artist gets ownership
- reach comic book creators and fans via kickstarter