Ground Hog Day # Hero DAO - Town Hall 2/02/2022 ###### tags: `town hall` ## Happening - Marketing plan - "What to do next" on Moon Rock claim page - lets pick a date for final script done ## Last week progress - cupojoseph: claiming page is done, lets vote on sending the moon rock to the merkle tree - Chair: art update. met with candy + jane. tons of great progress posted in #art channel. next step to add colors and then cover will be done. adding 4 scenes next: dodgeball, moon girl fighting will powers, etc. - Hobajon: marketing update ### Notes from friday mini marketing sync 1. finish the preview, read the first ~4 pages on the website 2. pre-order or get on a list to get early access 3. grow twitter following - be more engaging - share a lot more stuff - meme contest - get on more twitter lists and have people that know about herodao talk about it more tap into more comic community: - every artist gets ownership - reach comic book creators and fans via kickstarter merkle contract: gnosis chain ## Next Week - finalize marketing on moonrock claiming page - vote on new share price? ## Votes: - Raise share price: proposal bring it up to $1.10 per share - note: $1.10 per share + we're only voting yes on new members that are actively contributing - move MR to new airdrop contract - final action! # Big Marketing Plan & questions to clear up (put together by hobojons) What do we do for marketing now? • How do current DAO’s market/spread the word? How is Hero DAO doing it now? -> For example, is there any effort in marketing the Discord/website or is it just natural growth? • Are we doing anything aside from airdrops? • How exactly do our airdrops work right now? What requirement do users have to meet to be eligible to receive the airdrop? How much do we drop? Is there a requirement (say follow/retweet on twitter or join the discord to cash out?) Have we tried #airdrop announcements on Twitter? Marketing Funnel: • What are some traditional ways to establish a funnel? Mailing list (MailChimp), consistent Twitter/TikTok/Facebook/Instagram posts/retweets/engagement, SEO, paid marketing, etc. We are the top level right now (re: funnel): goal is to attract people to the Discord/website. • Suggestions: Set up pre-order option. Set up digital version to read directly from the website (free trial for first x pages -> then paid) • To measure how effective our marketing strategies are –> would like access to the website. • SEO for website and Twitter. (Post more often on Twitter, create Instagram/Facebook/Twitter accounts.) • Keywords (on Twitter/Instagram/Facebook keywords are hashtags – use more hashtags, and use the same ones often). Keywords on website help drive SEO as well. • Getting verified on Twitter would help as well (Verification process is pretty straightforward), retweet more often helps increase following. • When I google Hero DAO right now, our Twitter comes up, but not the website. Need some work on SEO there – I see a lot of Doom Hero DAO – not same thing. • Paid advertising (Google/Facebook/Instagram/TikTok ads) – how much can we allocate/what demographic do we target? • Talk to influencers in the DAO/hero space and partner with them? Seems a lot of them are on Twitter. What about other outlets like TikTok and YouTube? What gives us the most reach? ## Notes from friday mini marketing sync 1. finish the preview, read the first ~4 pages on the website 2. pre-order or get on a list to get early access 3. grow twitter following - be more engaging - share a lot more stuff - meme contest - get on more twitter lists and have people that know about herodao talk about it more tap into more comic community: - every artist gets ownership - reach comic book creators and fans via kickstarter