---
tags: Week 4, H3, M9, Assignment
---
# ✍️ Assignment 1: Pimp your LinkedIn profile
Let's jump right into your first task - pimping your LinkedIn profile!

:::info
**Your assignment**
- [x] Optimize your LinkedIn profile following the steps below and submit for review.
:::

When someone gets a connection request, they decide in a matter of seconds if they will accept or not depending on your profile and whether they think you will add value to their lives.

**:bulb: A carefully crafted personal profile is key to boost your acceptance rate.**

Pimping your LinkedIn can be a huge rabbit hole. We want to make sure your LinkedIn profile looks great BUT we don't want you to spend a crazy amount of time making it perfect.

Below we will share

1. A step by step guide
2. A video from Patrick with helpful tips

Once you're happy with it, submit it for review.

Enjoy!

 
## Step by step guide

For a good overview and summary:

To complete this task and before moving onto the next one, make sure you have:

1. **A clean, clear profile photo**

If you don’t have a professional headshot of yourself, get somebody with a high quality camera/ phone to take one of you next to a white wall, or bare brick wall (edgy), or if you’re luckily enough to have a rooftop with nice scenes of your city – that’ll look great too.

Avoid selfies/ photos of you taken from nights out etc.

**Hack:** Check-out [this blog post](https://www.dux-soup.com/blog/driving-that-extra-percent-from-linkedin-lead-generation) on testing your profile photo (highly recommended.)

2. **A relevant, professional background image**

Keep it simple.

3. **A headline that portrays your value proposition**

Some ideas:

- Sales Specialist/SDR @ [Name of your company]
- Helping [target audience] accomplish [y] @ [name of your company]
- Example for Hyrise Academy: Helping companies hire the best sales talent @ Hyrise Academy

In some industries, including "SDR" in the title will automatically get you rejected, and in others it might be the best way to open the door.

We recommend you do some tests and see how different headlines yield different results until you find the best one for you. Try one and connect with 20 leads, and do the same with a different one. Which one is more effective? 😉
 

4. **Summary**
- Focus on your target audience and not so much on yourself.
- A suggested structure: Who am I, what makes me unique, how I can bring value to other people. Here's an example:
 
> I'm a dedicated sales professional with a huge passion for the future of work, sales and tech.
>
> At Hyrise Academy, I help tech companies struggling to find qualified sales talent hire the perfect candidates for their team by delivering trained sales talents on demand - reducing recruiting costs and helping them scale effectively.

5. **Edit your public profile URL**

- Click on “Edit Public Profile & URL” - this appears on the top right of your profile (see image below).
- There, we can change our URL to whatever we want. Our recommendation: https://www.linkedin.com/in/firstname-lastname/


7. **Experience**
- Only include relevant work experience.
- If you don't have any previous relevant work experience, don't worry, just add your position at your partner company.
- If you do have relevant work experience, include maximum 2 or 3 bullet points of description per experience. Focus on results "I helped increase company revenue by X".
- Add your position at your partner company. Specifically: Sales Specialist @ [Partner Company]
- In the description, add your UVP (unique value proposition): At [Company name], we help [target audience] accomplish [y] through [z].

8. **Education**
Include your university degree if you have one and any certificate or education you have received. No need to describe in length, just the basics. No need to worry about skills and recommendations for now. We will cover that in the job hunting module.

 
## Video tips
Make sure to watch Patrick's video for additional useful tips and ideas, but remember, don't get too hung up on creating a perfect LinkedIn profile.

:::info
- [ ] All done? Once you've completed the 7 steps above and watched the video, share a link to your profile using the text reply below.
:::
After that, we're ready to go.

Let's start sending the first messages!

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