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# What makes a great salesperson?

As we mentioned before, sales has an undeserved bad reputation. The fact is, some people spoil it for everybody.

It's time to change our mentality.

A good salesperson:
* Empathizes and connects with their customers
* Tries to discover whether they can solve a problem for their customers
* If they can't, they don't try to sell something the customer doesn't need
* If they can, they guide the prospect to perceive the value of their solution through effective listening and questioning.

As an introduction to this section, let’s hear from the world's leading sales experts on what it really takes to become a great salesperson 👇

{%youtube B9HX8EXZ-WM %}

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