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tags: Module 2
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# Introduction to sales process

## What is a sales process?
As we explained before, the sales process is a clearly defined sequence of activities a sales team does to take a potential customer from a lead to a customer (or from an early stage of awareness to a closed sale).

This process is (or should be) fully aligned with the respective buyer journey for the product or service that is being sold.

**There is no standardized sales process for everyone.** Each product and buyer journey is different, therefore each sales process is specific to each company. Some use a 5-step process, others 7 or more.

However, in essence, they all follow the same logic and sequence:

::: info
**General steps in the sales process**
 
1. Marketing nurtures leads or sales generates them (lead generation),
2. followed by an in-depth discovery phase (qualification),
3. leading into showcasing your product/service (demo stage),
4. followed by sharing a proposal (maybe needing to handle customer objections),
5. hopefully leading into closing (after that, Customer Success takes over for onboarding).
:::

Since it's best taught using images, see below two (similar) examples of a 7 step Sales process.


 
## The sales process and the Hyrise Course

The Hyrise program is fully aligned with the structure of a sales process, so it's important you get familiar with the concept.

In fact, our core training and closing modules are as follows:

::: info
**Stage 2 and 3 modules**
 
- Module 5: Prospecting - generating the right leads
- Module 6: Prospecting - contacting leads effectively
- Module 7: Discovery calls and qualification
- Module 8: Running successful demos
- Module 9: Mastering objections and closing
:::

Don't worry, throughout our course, at the beginning of each module, we will always tell you at which point of the sales process you're currently in.

Let's explore the concept of a sales process one final time in the following video to ensure we're 100% familiar with it 👇
 
::: warning
*p.s. Do not be confused by the "PO" abbreviation Michael uses in the video below. PO stands for "purchase order" and is the official and approved order notice by B2B companies*
:::

{%youtube _Vn87bvG0eU %}

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