---
tags: Week 1, H3, M2
---
# The modern B2B Persona

::: info
:bulb: Ready for some facts and figures on B2B buyers?
:::

Google put together a nice summary of how these buyers buy today substantiating it with numbers from their research and buyers' usage of Google products (like Google search).

**:key: The key message? B2B buyers are getting younger, and are more informed than ever!**
 
## Why does this matter?
Before you talk to your prospects, you need to show up prepared having done your homework! Find out who they are, what is their role and responsibility within the company, what issues might they have etc.

👀 They most certainly will have done their research on you!
 

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