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# It's here to stay

Many experts agree that AI and automation will lead to the displacement of at least some jobs.

Sales is likely not one of them.

🤖 A robot cannot and will not ever replace the in-person connection you can build with a potential customer at an event or over a Zoom call. For now, robots can’t imitate a quality conversation with interjections about family, a recent vacation, and personal interests. Thus, it's fair to suggest that automation won’t act as a replacement for the sales rep, but as more of a superpower, we have to take advantage of.

🦸‍ If you’ve ever watched Iron Man, you’ll know that Tony Stark is already a brilliant guy. But when he puts on his suit, he becomes much more powerful—a superhero. I like to think that automation for sales reps is kind of like the Iron Man suit for Tony Stark. The suit on its own doesn’t do much, but when it’s combined with Tony’s wit and talents, it becomes an unfair advantage.

Automation will wipe our hands clean of certain tasks, but the human interaction necessary to create a wholesome experience and build trust will still need to be performed by humans.

{%youtube N4WGKettzok %}

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