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tags: Week 8, H3, M12
---
# Example of storytelling

Want to see the power of effective storytelling live? :)

Notice how the speaker doesn't begin showcasing all the features of the product they sell - they start by pitching a story.

He appeals to emotion.

Admittedly, the speech of the speaker may take it a bit too far. However, it should help you get a better idea of how to convey your major benefits using storytelling.

{%youtube FrIfes1L7NI %}

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