---
tags: Module 6
---
# Ready to go!

Alright, let's recap!

- You know you're immediate objective doing outreach is not to sell, but to get the lead to agree to a discovery call
- You're empathizing with your leads, keeping them front and center in the conversation
- You know how to research those leads, to personalize your message when you contact them
- You understand it will take more than one touchpoint to engage with them and you're ready to build a cadencing campaign
- You've thoroughly scheduled your week and activities in your calendar.

You're now ready to start contacting your leads but...
 
## Where to begin?
Remember your objective:
:::info
- [ ] Turn 2 leads into prospects. This means having 2 leads agree to a discovery call.
:::
In the following sections we will cover the 3 most common ways to contact leads:

- Cold calling
- Cold emailing
- Social selling

On the last section, we will tie everything together by:
- Combining them to build a cadence - a multi-touchpoint campaign

But before you begin building your cadencing campaign, we want you to get some individual practice with each of the 3 outreach methods mentioned above.

**For this purpose, after each section, we will ask you to perform a number of actions (cold calls, emails etc.) to practice that specific form of outreach.**

Once you're done with all sections, we will ask you to combine them together to build your campaign.

Sounds like a plan? Let's get straight to it and begin with cold calling! 🤙

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