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# System prepended metadata

title: How to stay focused
tags: [A2, ' Prospecting', ' 03']

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tags: A2, 03, Prospecting
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# How to stay focused

By now you have received all the knowledge and tools necessary to be the most productive and structured person in the room. 

You are starting a new day and then it happens.... you get distracted! It happens to all of us all the time. The interesting newsletter with a new article that you are curious about, breaking news alerts, or one of your really nice colleagues pinging you on slack. 

> You have fallen down the rabbit hole!

Know the story of Alice in Wonderland? Alice falls down a rabbit hole into a world similar to her own but in many ways dramatically different. At every turn, she finds new and fascinating things. Whether it’s animals who can talk or fabulous tea parties, Alice moves from one distraction to another. When we go online, we often follow a similar path.

**Know that you need to outsmart your brain!** 

Check out the video by Jill Konrath. She has done extensive research into how digital distractions impact sales and how to address them. 

In her research, she found that we have little power over digital distraction because our minds are wired to respond to it. The amygdala, the least evolved part of the brain, is always out there looking for things that are different and new. Essentially our brain is rewarding us for not doing the work we need to do, and we likely don't even realize it’s happening. 

This scenario creates an even greater challenge for us because selling requires thought, which is done in the prefrontal cortex of the brain. Having the more primitive part of the brain takes over, makes it more difficult for us to give our clients the deeper thinking they deserve. 
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****🤔 How can you make sure to stay focused then?****
When you block time on your own calendar for calling activities, make sure you eliminate any digital distractions like email or chat (e.g. Slack, WhatsApp) during these blocks. Turn them off or put them on silent. Check out the extra resources on this topic.

To emphasize: Get into your "focus mode" and *literally turn off anything that might distract you*. What you can't see, can't distract you :wink:.
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{%youtube u04wBzyykR8 %} 

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