---
tags: A2, Prospecting
---
# Introduction to prospecting

Prospecting is a widely established concept in sales.

Essentially, it refers to identifying potential customers, aka "prospects", and reaching out to them via various channels such as phone, email, or social media.

::: info
:bulb: The goal of prospecting is to develop a database of likely customers and then systematically communicate with them with the objective of converting them from potential customers to paying customers.
:::

That's why it's critical to understand what the concept is all about and how it works.

Listen closely to what Patrick has to say in the video :)

{%youtube 554iUA81fu4 %}

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