---
tags: A2, Prospecting, Assignment
---
# ✍️ Assignment: Find and validate new leads

Now that you're familiar with the concept of an ICP and IBP, and you know how to generate leads... we're (obviously) going to ask you to generate them!

You should now have:
:::info
✅ A clear ICP and IBP in mind.
✅ Instructions from your company on what leads you can and can't target.
:::
**With this data, we're going to ask you to research and build a list of leads ready to contact**

Even if you consistently get given leads to contact, it's important that you go through this exercise at least once to get familiar with it and learn how to do it. Many successful salespeople mention a key that sets them apart in their career is the ability to generate their own leads whenever necessary.
 
## ✍️ The assignment
So here is your main assignment for this module:
::: info
**The assignment**
- [x] Research and find 10 new leads for your company
- [x] Upload them into your CRM or a Google Sheets
:::

**Some important notes:**
- **A lead is a person, not a company.** You may have more than one lead for each company as multiple people could be a fit (we recommend a maximum of 3).
- **Find only leads that, at least on the outset, match the IBP and ICP** you have agreed with your company.
- It can and will happen that for some leads you don't find phone numbers. In this case, **make sure to get their LinkedIn profile** and the general company phone number from their corporate website.

**We know, this isn't the sexiest task of all, but it is a critical one.** It's the foundation for all your future sales activities. If your lead list sucks, you won't get any opportunities! As with anything in life, "shit in, shit out! 💩"

<style>

body > .ui-infobar, body > .ui-toc, body > .ui-affix-toc, body > .ui-community, body > .document-footer {
display: none !important;
}
</style>