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tags: Week 9, H3, M13
---
# Disclaimer to discounts

In the process of creating proposals, you may consider offering discounts on your price just to win a deal.

We don't blame you for thinking this way. It is tempting to win deals like that. After all, you want to win that customer, right?

**⚠️ Right - but be careful!**

Whilst discounting is not *always* a bad idea, it is a dangerous practice for various reasons.

For starters, if you do your job right showing prospects what kind of value you offer, there is no need to offer discounts. After all, you would totally loose credibility if you did price dumping.

Secondly, you are conditioning your future customers in a way you don't want. They will expect to receive discounts in the future and may get pushier over time.

**Always sell showing value.**

Remember to:

- Never offer a discount at the top of the funnel
- If they are asking for a discount regardless, only give it if you get something in return. This may be better payment terms, longer contract durations or a reference your marketing can use to attract new leads.

Let's have a look at how to deal with discounts if the questions comes up!

{%youtube sIt0HBnDcRI %}

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