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tags: Week 1, H3, M4
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# Video conferencing tools

Besides your CRM and your email, there is a third piece of software that you will likely use on a day to day basis:

**💻 Video conferencing tools!**

Given the times we live in, you're likely already familiar with some of them 🙂 Regardless, let's have a quick view at how they work (this is the foundations week after all!)

Video conferencing takes calls to the next level by embedding, of course, video. Additionally, they require a fraction of the time and monetary investment needed to conduct a face-to-face meeting. According to video conferencing provider GoToMeeting, their customers successfully close deals 20% faster when they use the video conferencing service.

How?

Being able to visually connect, even if in a virtual setting, allows you to connect on a personal, emotional level. A picture is worth a thousand words, the old adage says, and using crisp, clear examples in a video-conferencing setting can help convey your message effectively and move you closer to making the sale.
 
# Which video conferencing tools will I be using?

As you might be able to guess, it depends on your company!

Since COVID-19 happened, the videoconferencing industry has been booming. There are hundreds of services to choose from. Once again, we recommend (if you haven't already) looking into and testing the following:

- Google Meet
- Zoom
- Microsoft Teams

*Most commonly used video conferencing tools*

In the following video, Razor Training explains the 101 of using video conferencing tools in your daily sales routine.

Enjoy.

{%youtube ZUPsLJvtVYE %}

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