Why you need a cold call script (and how to build one)

--- tags: A2, 02, Prospecting --- # Why you need a cold call script (and how to build one) Now that you know the fundamentals of cold calling, it's time to build your script. - Wait, why do we need a script? Doesn't this sound too mechanic and non-authentic? - No, it doesn't - not if you do it right! The reason you need a sales script lies in the nature of cold calling. Especially those of you totally new to sales will first need to overcome natural resistance to call someone "cold". A sales script helps you to not get thrown off and be more confident by knowing what you are going to say and by having prepared for all contingencies. It's up to you to make it sound natural by following the script with the right tonality and speed. Listen to Dom explaining why you need a script and how you go about writing and working with one. <div style="position: relative; padding-bottom: 56.25%; height: 0;"><iframe src="https://www.loom.com/embed/8c2d3a17666e41d2840a2deb7989ae53" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div>   ::: info **Recap on cold calling scripts:** 1. Gives you confidence by feeling 100% prepared 2. Let's you focus on the HOW: intonation 3. By experimenting with your scripts over time and tracking the results, you can find your "best practice" 4. You don't just read your script, you make it sound natural by focusing on natural and positive intonation. We call this "acting it out". 5. Script the opening phase of your conversation only, the first 30-60 seconds. Focus on listening during the core part of your conversation. ::: <style> body > .ui-infobar, body > .ui-toc, body > .ui-affix-toc, body > .ui-community, body > .document-footer { display: none !important; } </style>