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tags: A2, Prospecting
---
# Sales Cadencing

## What is a multi-touchpoint prospecting campaign?
Forget the wordy name - it's actually pretty straightforward....

:::info
:bulb: A multi-touchpoint prospecting campaign, or sales cadence, is a specific plan outlining through which channels you’ll reach out to your leads, when, what you’ll say, and how many times you’ll contact them.
:::

You will need:

- A timeframe - 2 weeks? 4 weeks?
- A schedule of touchpoints - when and how will you contact your leads?

Here are a couple of examples 👇



 
## Why do I need one?
Doing one phone call or sending one message on LinkedIn won't be enough to engage leads.

We live in a world of constant noise and distraction. People get hundreds of emails and notifications a day. In this environment, one message won't cut it anymore, no matter how carefully crafted it is.

Let's look at some stats:
:::info
- At any given time, only 3% of your market is actively buying; 56% are not ready, while 40% are poised to begin.
- The average person deletes 48% of the emails they receive every day
- Only 24% of sales emails are opened.
- 44% of salespeople give up after only one follow up (you will NOT!).
- 92% of salespeople give up after four “no”s, but 80% of prospects say “no” four times before they say “yes”.
- In high-growth organizations, sales teams make an average of 16 touches per prospect, within a 2-4 week span.
- In one study by Woodpecker.co, campaigns with 4-7 emails per sequence received 3X more responses than campaigns with only 1-3 emails in the sequence.
- Lastly, according to a report by Velocify, the optimal number of email messages is five.
:::
Convinced? You get the point. Persistence is key here, and combining different channels to reach out is crucial.

Before you start creating your own cadence to engage your leads, listen to our summary on sales cadencing below.

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