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tags: Module 0
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# Step 6: Personal Branding Statement

Take a step back and rejoice over what you have already accomplished. Working through your personal canvas, you have defined:
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1. **Values**. You know who you are and what you value. Keep this in mind when looking for jobs and ensure that at whichever company you end up, matches these values.
2. **Top skills**. You know what you're good at and what you can do. These are your strengths and know-how, make sure you capitalize on them.
3. **Brand Attributes**. Discovering how others perceive you, you have been able to craft brand attributes that align with your brand image and make you authentic.
4. **Your goal**. This one should keep evolving as you progress through your career. You should now have a rough idea of what you want to accomplish. Remember - the more granular the goal, the better!
5. **Target Persona**. Who will you be targeting to achieve your goal? Where can you find them? The better you know your target persona, the easier it will be to get through to them to achieve your goal.
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And just like that, we have come to the final step of defining your personal brand. The element that brings everything together:

**Your Personal Branding Statement**

We won't lie to you - this one's tough. It requires condensing your brand into (ideally one) or two sentences.

These examples can be used as templates for inspiration when making your own personal brand statement.

### Generic examples
> “I help people create new opportunities in their businesses and careers.”
> [color=#109319]

> “I am a personal trainer, specializing in weight training and mobility.”
> [color=#109319]

> “I give authors visibility on untapped promotional platforms where they can share their work."
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> “I spark new product ideas for large companies that have stagnant product cycles.”
> [color=#109319]

### Sales-specific examples
> “I am a sales professional focused on developing powerful campaigns that help businesses find new customers. I am hard-working, a great communicator and I work better in strong team environments.”
> [color=#109319]

> “I am a tech sales professional with extensive experience in customer facing roles. I specialize in prospecting through social selling and conducting effective discovery calls. I'm curious, willing to learn and intrinsically motivated to succeed”
> [color=#109319]

> “I wake up every morning and run 5k. That's because i'm intrinsically motivated and show full commitment in any project I commit to.
> Sales is my passion. I firmly believe sales is about helping customers solve problems. I enjoy talking to others and diving deep into their problems to generate win-win scenarios for both companies and customers. ”
> [color=#109319]

As you can see, these examples are all about the value they can provide to others. They don’t drone on and on, instead, they get right to the point and let the details get sorted out later.
 

## Your task
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**🎯 Craft your personal branding statement**
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**Instructions**
 
- Read [the following article about "Personal Brand Statement & Tips"](https://brandyourself.com/blog/how-tos/personal-brand-statement-7-winning-steps-to-creating-one/) and start defining yours.
- Remember, it has to be 1 or 2 sentences maximum. We recommend you start big (write as much as you want) and then slowly start trimming it down.
- There's no right or wrong here. We will provide feedback, but what you choose as your statement is yours and only yours.
- Share it with a friend, see what they think. Does the phrase sound like you? No right or wrong answers here.
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We will use a variation of this statement to build your social profiles later on, but for now, just go ahead and add it to section 6 of your Personal Branding Canvas.
 
## 🤔 What's next?
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🥳 **Good job!** By now, you should have a complete Personal Branding Canvas!
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**Please change the permission to open and share the link with us below.**

You might be thinking... why didn't we just jump straight into building my LinkedIn and my CV?

Like with most things in life, careful planning and preparation is key before you execute. Your personal branding canvas has forced you to do some introspection exercises that are key and will make building your social profiles so much easier and more effective.

Remember, this document won't go public. It's just for you (and us!). Your canvas should act as your career compass. Review it often.

You are now ready to begin translating your personal brand into your social profiles so we can share them with the world.

Onto the next section... let's build your Hyrise Profile!

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