---
tags: Week 9, H3, M13
---
# How to achieve win-win negotiations

Now that we've seen how to handle objections, let's have a look at the natural next step: negotiating a deal! 🤝

At the beginning of your sales career you probably will not need to negotiate deals. Regardless, we want to share core concepts of successful negotiations with you so that you're ready to apply them when the time comes. It's also a useful skill to have for everyday life 😉.

However, acquiring great negotiation skills takes practice and time.

A core concept behind a successful negotiation is to go for win-win outcomes.

There are various negotiation outcomes including win-win, win-lose, lose-win and of course, lose-lose. If and when you find yourself in a negotiation situation, keep in mind that if you want or need to keep interacting with the person you are negotiating with, only one of you winning is not an ideal outcome.

If you win, your customer may make life hard for you as they felt they got the worse deal.

:::info
**In short:** try to go for win-win outcomes. How that can be achieved is what the following video summarizes.
:::

{%youtube zin0UPm2sxE %}

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