---
tags: Week 9, H3, M13
---
# "Your price is too high"

In the previous video Mark showed us how to try and make objections irrelevant by quantifying the value of your solution early on.

When an objection does get raised, you need to know how to use that leverage to your advantage.

🤑 **A very common objection at this stage is "your price is too high".**

Once again, it's all about communicating value, not price. Your job is to tie your product's pricing to the value it provides to your prospect.

In the following video we will look step by step at how to handle this objection.

{%youtube QoiXYZEv220 %}

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