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tags: Week 7, H3, M11
---
# Active listening in the sales context
:::info
**You're in step 3 of a discovery call:** Need Discovery
:::
Wondering why active listening is so important in sales?

Let's see active listening applied in a mock sales call done by Jacko and Dan.

It shows nicely what active listening means in the context of a cold call and how it can make all the difference in getting you to that precious next meeting.

{%youtube 2P1zEH2YcY4 %}

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