---
tags: Module 11
---
# Cover letters

We know writing a cover letter can be a tedious task, which is why we're going to give you a framework so you can nail them fast!

Why do we need a cover letter in the first place? It's the element that allows you to stand out from the crowd when you're sending an application. Sometimes companies won't require them, but if you have the option we always encourage you to write one!

Alternatively, you can always send an email to the person responsible ;)
 
## How to structure a cover letter
There's no specific way to structure a cover letter, but here are some key points to keep in mind:

- Put yourself in the manager's shoes - what is their pain point? What would they like to see?
- Keep it short and to the point. 1 page and 4 paragraphs maximum.
- Make it personal. Each cover letter should be completely unique.
- Be authentic. Be yourself and don't be scared to be unconventional! That's what makes you stand out.
- If possible, build a connection with the person you connected with or someone you know in the company.

If you absolutely need a structure, here's an example of one that works for us:

1. Short introduction - Explain who you are and what you want.
2. Establish a link between what they're looking for and what you can offer them - Why are you a match for their company? What challenges do they face that you can help solve?
3. About you - Top skills you bring o the table? What can you do?
4. Call to action.

Here's an example:

> Dear Tom,
>
> I recently started looking for an opportunity to join the sales team of a young startup in the healthcare industry. Your job description really caught my attention, and after talking to Laura Enever from your team I was convinced to apply.
>
> I'm fully aware of the importance SDRs have for companies like *[company name]* which are aiming to revolutionaize the healthcare industry through software. I believe my experience as a [x]/my studies in [y] give me a unique perspective of your industry, and i'm fully convinced I have the right tools to impact sales for your company from day one.
>
> I consider myself an intelligent and articulate person with great potential for learning. In fact, you can see some of my best sales work in [my portfolio here.](https://#) I have just the right balance between competitive ambition and teamwork skills, which I believe is crucial for any sales team to succeed.
>
> I recently completed my sales training at Hyrise Academy where I engaged in more than 300h of training covering the whole sales process spectrum, from cold-calling, emails and social selling to discovery calls, demos and closing deals. This also shows how determined I am in launching my tech sales career.
>
> I would love an opportunity to interview and continue the conversation in person.
>
> I look forward to hearing from you.
> Alvaro.

 
## Bonus - get creative
If you've ever had to hire someone, you know how important it is for a candidate to stand out. Nowadays, especially in the tech industry, it's completely ok to be unconventional and creative to apply to a job. Don't believe us? Look at how companies are changing their recruitment processes:

- [Watch this video.](https://www.youtube.com/watch?v=a9JLJ4cm3W8)

We challenge you to think outside of the box.

- What if you create a personal 1 minute application video instead of a cover letter?
- What if you cold call the hiring manager or sales team lead?
- What if you create a graphic or picture that serves as cover letter?

[**Need inspiration? Here are some examples of great video CV's!**](https://www.hongkiat.com/blog/job-application-videos/)

In our time in the tech industry, we've seen these things succeed many times before 😉

Bold efforts get bold results!
 
## Your task
Time for action!
:::info
**Apply to the 10 opportunities you have added to your job tracker.**
:::

- Find the recruiter or decision-maker in the team that's hiring and connect with them on LinkedIn.
- If they don't offer an interview directly, apply through the job vacancy and write an appropriate cover letter (or something that serves as "cover letter").

Enjoy!
 

## 🤔 What's next?
Now that you've connected and applied to some companies, it's likely you will start getting invitations to personal interviews. Let's see how you can ace them!
<style>

body > .ui-infobar, body > .ui-toc, body > .ui-affix-toc, body > .ui-community, body > .document-footer {
display: none !important;
}
</style>