---
tags: Week 2, H3, M5
---
# ✍️ Assignment: Find and validate new leads

**Congratulations on getting this far! We hope that was insightful 🧐**

Now that you're familiar with the concept of an ICP and IBP, and you know how to generate leads... we're (obviously) going to ask you to generate them!

You should now have:
:::info
✅ A clear ICP and IBP in mind.
✅ Instructions from your company on what leads you can and can't target.
:::
**With this data, we're going to ask you to research and build a list of leads ready to contact in the next module.**

Even if you consistently get given leads to contact, it's important that you go through this exercise at least once to get familiar with it and learn how to do it. Many successful salespeople mention a key that sets them apart in their career is the ability to generate their own leads whenever necessary.
 
## ✍️ The assignment
So here is your main assignment for this module:
::: info
**The assignment**
- [x] Open your [company's onboarding briefing](https://www.notion.so/headstartacademy/13f7688a5d7c4cb094877c53a05209c7?v=a8426f21ee65445287c85518bcb4515b)
- [x] Follow the instructions on how to add new leads and/or update existing ones
- [x] Research and find 10 new leads for your company
- [x] Review and update 15 leads from the list given to you by your company
:::

**Some important notes:**
- **A lead is a person, not a company.** You may have more than one lead for each company as multiple people could be a fit (we recommend a maximum of 3).
- **Find only leads that, at least on the outset, match the IBP and ICP** you have agreed with your company.
- **Include all the data required on the list** (see below), including their email, phone number, and/or LinkedIn URL, and current job title (e.g. VP Sales).
- It can and will happen that for some leads you don't find phone numbers. In this case, **make sure to get their LinkedIn profile** and the general company phone number from their corporate website.
- **In the lead list given to you, just pick any 15 of your choice**. Research if the contacts listed still work at the listed companies. If not, update the entry with a new relevant contact person (people change jobs often).

**We know, this isn't the sexiest task of all, but it is a critical one.** It's the foundation for all your future sales activities. If your lead list sucks, you won't get any opportunities! As with anything in life, "shit in, shit out! 💩"

One more note... when progressing through the course, you will run out of these leads fast. This means that you should get used to repeating this task on a recurring basis in the upcoming modules.

For now we will focus on these first 10, but we recommend that at the end of each day, you prepare a list of 10-20 leads "ready to call" the next day. More on that later!
 

## 🤔 What's next?

Once you have a completed the assignment, share the list of leads with your manager asking for feedback, and with us below for validation.

You're now all done for this module! Please continue onto module 6 to see the secret keys to successful prospecting :eyes:

<style>

body > .ui-infobar, body > .ui-toc, body > .ui-affix-toc, body > .ui-community, body > .document-footer {
display: none !important;
}
</style>