---
tags: A2, Close
---
# How to introduce pricing in your proposal

It's very likely that you have already discussed your product's pricing during your discovery call or demo meeting.

Then you may have stated customer examples or ballpark figures, just as we have recommended ;)

When you are drafting your proposal it's time to get very specific in terms of pricing.

We always recommend not to provide one single price point, but multiple. The most common way is to provide 3 price points.

Both in the actual proposal document and in the "proposal review" call it's key not to frame those price points in terms of "lower price" and "premium price" options, but in terms of "impact"!

Here's the general idea:

> "Option 1 will get you this far.Option 2 will also solve this and this pain point. Option 3 will solve all of these plus provide X additional value.

Check this out 👇

{%youtube 3iHWnIVGj2U %}

<style>

body > .ui-infobar, body > .ui-toc, body > .ui-affix-toc, body > .ui-community, body > .document-footer {
display: none !important;
}
</style>