--- tags: Onboarding training --- # Introduction to Module 6 :::success Welcome to the second Module of Stage 2! 🥳 ::: By now you should have a qualified list of leads ready to be contacted. In this module we will cover how to approach them effectively. ![](https://i.imgur.com/RKA0rOA.png) ## Module objective Your objective for this module is to: - [ ] Have at least 2 leads agree to a discovery call Or what's the same: - [ ] Turn 2 leads into prospects :::info **Remember:** :bulb: A prospect is a lead who said yes! They’re interested in hearing more about what you have to say and willing to jump on a discovery call with you. ::: Remember - at this point, you're not looking to sell anything! You're only looking to get your prospect to agree to a discovery call. Even when you jump on your discovery call, you're still not looking to sell, you're looking to qualify. A discovery call's purpose is to determine whether or not you and your buyer are a good fit for each other (qualification) and to understand your buyer's pain points, priorities, and goals so you can effectively sell to them. We will cover discovery calls and qualifying techniques in Module 7 (next module) once you have closed some meetings! &nbsp; ## Module summary **This module will focus on contacting leads and getting them to agree to a discovery call through three main ways:** 1. Cold calling: Approaching leads through cold calls 2. Cold email: Approaching leads through mail 3. Social selling: Approaching leads through social channels Here's the structure we will follow: :::info **Module 6 sections** &nbsp; 1. **Setting up for success** We will cover key activities to do before you begin contacting your prospects, including researching and building a prospect campaign. 2. **Cold call deep dive** We will teach you how to cold-call and have at least 5 qualified conversations. 3. **Cold email deep dive** We will teach you how to cold-email and ask you to send at least 20 cold emails. 4. **Social Selling Deep Dive** We will teach you the art of social selling and ask you to connect with 20 people on LinkedIn. 5. **Achieving your module objective** We will teach you how to continue engaging with leads by crafting and executing a multi-touchpoint outreach campaign so you can complete your module objective of closing 5 discovery calls. ::: &nbsp; ## Requirements to progress Please move onto the next Module **as soon as you close your first discovery call** to learn how to effectively conduct them. Let's go! 🚀 <style> body > .ui-infobar, body > .ui-toc, body > .ui-affix-toc, body > .ui-community, body > .document-footer { display: none !important; } </style>