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title: 'Step 3: Brand attributes'
tags: [Module 0]

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tags: Module 0
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# Step 3: Brand attributes
![](https://i.imgur.com/mUSXn67.png)

Next up on your Personal Branding Canvas are your brand attributes.

Before we go ahead, let's define two concepts:

- Brand identity: Your brand identity is the way you want people to perceive you.
- Brand image: How other people actually perceive you (what they say when you're not in the room).

**Strong brands have one thing in common - their brand identity matches their brand image.** 

And there's only one way to achieve this - authenticity. 

If the brand identity you craft for yourself really reflects who you are, you will consistently deliver on this brand and other people will perceive this as well.

> Having a strong personal brand is not having a profile photo wearing a $1,000 suit on LinkedIn. It's not describing yourself as a thought leader. Leave that to others. Let your work speak for itself. And be yourself. Always. Because everyone else is taken. [color=green]
> [name=Lorin Drake]

So before we can decide on what your brand attributes will be, we have to do a small reality check with your current brand image. 

**🤔 How do people currently perceive you?**

:::success
**🎯 Objective: You will ask 4 people to define you and extract your top 3 to 5 top brand attributes**
:::

This one is really fun and eye-opening.

Let's go for it! 
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**Instructions**
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1. Ask four different people (if possible, two from your professional environment and two from the personal one) these two questions:

    *A. How would you describe me in three words?*
    *B. If you had to introduce me to a new professional contact or colleague, what would you say about me?*
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We suggest you ask them in writing rather than phone (email, whatsapp, message) so they have time to think and give honest answers. 


2. From the replies, create a list with all the adjectives that your 4 people provided you and find commonalities.

4. From that list of adjectives, find the 4 or 5 that are most recurring *and* that you believe align with your brand image. Add these to your personal branding canvas under brand attributes.
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What you choose is completely up to you - but make sure these really are a true reflection of who you are. They need to be authentic and 100% you. 
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We know it might take some time to get the replies, so, in the meantime, feel free to continue onto step 4 🚀




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