---
tags: Week 9, H3, M13
---
# Handling rejections

You now have all the knowledge necessary to handle a sales process from beginning to end, including deal closing.

But having the knowledge, unfortunately, is not enough.

As any professional sportsperson will tell you, your ability and experience are only one part of the equation.

:::success
Being able to manage yourself by dominating your "inner-game" plays a huge role in having success.
:::

A great part of your inner game in sales will be how to deal with rejection. No matter how great of a job you do during all stages of the sales process, you are going to get a "no" from prospects time and time again. It is just a natural element of being in sales.

If you truly want to be successful, you need to start learning to fully **embrace rejection** as part of the process.

As with any setback in life, you need to see beyond the no, push through, and focus on the next "yes" you are going to get. This is exactly why the craft of sales is a great school for life. Rejection is also the reason why you need to build a big enough sales pipeline so that you still reach your sales targets with "only" 10-20% of your deals converting to close.

{%youtube cXemh1z39is %}

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