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tags: Week 1, H3, M2
---
# Introduction to the sales funnel

To recap - The sales funnel is essentially the name we give to the buyer's journey from a sales perspective. A sales funnel maps out the stages in a customer's journey according to how close they are to purchase: from awareness to consideration to decision.

Knowing what a funnel is and how it works is key to anyone working in or with Sales. We are going to deal with this concept much in more depth in the deep dive stage.
 
## Why is it so important?
By analyzing the number of deals in each stage of the funnel, sales leaders may find out - for example - that there is a proportionally high number of prospects dropping out at decision stage. This allows them to make adjustments to their sales activities in their sales process (for example, ask salespeople to qualify leads in a different, more diligent way).

The video below explains it really well 👇

::: warning
***Fun fact: Why is it actually called a funnel?**
That's simple: because naturally, a company will have more unqualified leads at the beginning ("top of the funnel") than qualified, interested, and close to buying prospects in closing stage (referred to as "bottom of the funnel"). That's why it looks like a pyramid upside down, or, like a funnel ;)*
:::

{%youtube iYEr6zxSZAI %}

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