---
tags: Week 2, H3, Overview
---
# Week 2 - Overview
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🥳 Welcome to your second week at Hyrise Academy!
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To kick off your week, let's cover a brief overview of your:
1. **Learning objectives:** what you will learn
2. **Weekly content structure:** what we will cover
3. **Weekly goal:** what you need to achieve by the end of the week

Let's go!
 
## 1. Learning objectives
This week we begin with the first steps to successful prospecting.

You will learn how to find the right leads and where, and effectively prepare to approach them. We will also cover some keys to do this successfully. Check out the learning objectives.
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### **Week 2: Learning Objectives**

✅ Learn to identify and find your ideal customers (ICP and ICB)
✅ Learn how to effectively research these leads and prepare to contact them
✅ Learn the importance of empathizing and keeping your objective in mind to be successful
✅ Understand the concept of cadencing and why it's so effective
✅ Know how to plan your week and days to be most productive
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## 2. Weekly Content Structure

Week 2 has 2 modules 👇

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### **Week 2: Content Structure**

**Module 5: Generating the right leads**
Learn to identify and find ideal buyer and customer persona’s and effectively prepare to contact them

**Module 6: Keys to successful prospecting**
Learn important concepts for effective prospecting, like empathy, keeping your objective in mind, how to plan your week and cadencing.
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## 3. Your weekly goal

By the end of the week, you need to have:

- [x] Gone over all the content in Modules 5 and 6
- [x] Generated +10 new leads that match your Ideal Buyer Persona
- [x] Upload your leads list to your CRM ready to contact
- [x] Organized your weekly calendar

Ready? Let's begin with Module 5: Generating the right leads! 👊

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