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# System prepended metadata

title: Introduction to qualification & discovery calls
tags: [A2, ' Discovery']

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tags: A2, Discovery
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# Introduction to qualification & discovery calls
:::info
:bulb: [A study by Sales Insights Lab in 2019](https://salesinsightslab.com/sales-research/) found out that 50% of prospects will not be a good fit for what you’re selling.
::: 
**The main objective of qualification stage is to determine whether or not you and your buyer are a good fit for each other so you don’t waste precious time.**

Simply put, sales qualification is important to sales organizations because it significantly improves close ratios. Without sales qualification, you risk pursuing leads who aren’t a good fit for the product due to budgetary constraints, organizational challenges, or other factors.


&nbsp;
## Understood. How do I qualify leads?
Enter discovery calls!

A discovery call is the first conversation with a prospect after they show initial interest in your product.

The objective of a discovery call is to:
:::info
**Discovery call objectives**

- Understand your buyer's pain points, priorities and goals so you can qualify or disqualify them and effectively sell to them
- Close the next meeting: usually a demo
:::

During a discovery call, you qualify the prospect for a certain set of criteria pre-defined by your company. 


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