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tags: Module 6
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# Introduction to video prospecting

In 2022 alone, 333.2 billion emails are expected to be sent and received each day (Statista, 2021). Email traffic is expected to increase to over 375 billion by 2025. That’s a staggering amount of daily emails.

What does this mean for you? EVERYONE is doing it. Your prospects are receiveing an increasing amount of mails and response rates are likely to go down.

You need to stand out. One way to do this: personalization. Another way: combine mails or messages with another medium like voice and moving images. Combine both and you have "video prospecting". 💥

## Introduction to video prospecting

Outreach is hard, especially when it's cold. 40% of sales reps say that prospecting is the most challenging part of the sales process. Using video can help you break through the noise, get a response, and book a meeting.

So, what is video prospecting exactly? Put simply, it's an outreach that incorporates video that can done via email, LinkedIn and any other form of written communication.

### Why you should use it

There are impressive stats that prove just how far-ranging the benefits of video outreach (and video for sales, in general) are.

* Improve Open Rates—sales teams that use video get a 16% bump in open rates (SalesLoft)
* Get More Replies—sales teams that use video see a 26% increase in replies (SalesLoft)
* Net a Higher Click-Through—emails that contain video have 4x the CTR of emails without (Inside Sales)
* Close More Deals—closed deals involve using webcams 41% more often than lost deals (Gong)
* Gain a Competitive Advantage—only 43.8% of sales teams use video in their prospecting strategy (Inside Sales)

The reason for these numbers is obvious: Personal videos allows us to show our personality and create that important human connection. Especially compared to regular emails, a video puts a face to a name, transports chemistry and is therefore more memorable.

Additionally, research indicates that video makes sending outreach emails faster and more effective as well. On average, sales reps spend 21% of their day writing emails.

When recording a quick video rather than writing out a long message or adding a pre-recorded video to boost an email, video messages have the potential to be a big time saver.

### When to use video

Wherever and whenever you want to stand out.

Don't use it for every email or follow up with a prospect. Figuring out where to use video prospecting comes down to thinking about the parts of your process that would benefit most from face-to-face interaction. It may be the very first outreach or an explainer video answering a question about your product. Test video for a variety of different touchpoints to see where and when it works best.

:::success
**Practical tip:** We have seen video work especially well for your first outreach and your last mail / message at the end of your cadence to "wake-the-dead".
:::

Some examples for when prospecting generally works well for:
* Sending cold outreach (especially when triggered by an event or recent news)
* Reconnecting with a prospect
* Explaining / showing specific product features and benefits

For the use cases listed above, there are two types of videos we differentiate:
1. Prospecting video
2. Content or explainer video

Prospecting videos are used for (cold) outreach. These are personalized videos that you send to each prospect separetely. Goal is to introduce yourself and spark the prospect's interest to get a response.

Content or explainer videos are used to explain certain product features or answer questions. It can be a personalized video that you create for a specific prospect or a "standard" video that you re-use for all your prospects.

Let's now have a look at how to create great videos!

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