---
tags: Week 1, H3, M2
---
# B2B vs. B2C buyer's journey and personas

::: danger
🤔 Wait... B2B? B2C?
:::

- **“B2B” stands for “business to business”.** B2B businesses sell products and services directly to other businesses. Or, more specifically, they sell to the decision-makers in any particular business.
- **“B2C” means “business to consumer”.** B2C businesses sell products and services to customers for personal use.

As you might imagine, the buyer's journey and personas for B2B and B2C products are very different. Working in tech sales, it's likely you will be working in a B2B environment, so it's important to understand the main differences between them.

**Let's have a look! 👇**

 
{%youtube BaRL9d9vzIM %}

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