---
tags: Week 9, H3, M13
---
# Listen for signals

Timing is everything.

There is a time and a place to begin the closing conversation. You need to listen carefully and identify cues that let you know your prospect is ready to buy.

We call these buying signals.

In the following video we can see an example of the two most common ones:

- They begin to ask when questions
- They become friendlier

When you start to hear these, it usually means the prospect is genuinely interested and considering purchasing your solution!

{%youtube fNCM1QBs2io %}

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