---
tags: H2
---
# Course Intro: Introduction to the world of sales

Welcome to the second foundational course by Hyrise Academy: Introduction to the world of sales!

Let's see what we will cover 👇
 
## Course summary
In this module, we will offer a brief introduction into the world of sales.

::: info
1. **Introduction to the world of sales**
We will share what modern day sales is really about
2. **How customers buy today: the buyer's journey and personas**
We will introduce one of the most important core concepts in sales and marketing: the buyer's journey.
3. **Introduction to the sales process and funnel**
The sales funnel and process are essentially looking at the buyer's journey from the companies perspective. We will cover these two key concepts that will be the cornerstone of your training in Stages 2 and 3.
:::

Let's go!

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