--- tags: Week 8, H3, M12 --- # Taking notes :::info ℹ️ You're in Step 2 of a demo call: The demo ::: Now that you know how to structure and present a sales demo, we want to present one crucial activity that you need to be doing whilst running them: note-taking! &nbsp; ## Wait, why do I need to take notes? You will surely need to go back to information that was discussed in that call at some point in the process. And unless you have eidetic memory, chances are you won't retain all information weeks after the call has happened. This is why note taking is so crucial. It will allow you to: - Show your prospect you have actively listened. It shows you care, which symbolizes respect and wins trust. - Be great at follow ups by referencing things that were said in the past. - Not repeat yourself. This is another potential deal-breaker in a sales process. &nbsp; ## Got it. How do I take great notes? There are many ways to do note taking, and Steli shares his experiences on the why and how of note taking in the following video. The most important take-away for you should be to take good notes and document them in a way that you and others can understand afterwards - using your CRM! {%youtube u0-QTKb68l0 %} <style> body > .ui-infobar, body > .ui-toc, body > .ui-affix-toc, body > .ui-community, body > .document-footer { display: none !important; } </style>