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tags: Week 2, H3, M5
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# How to build your ICP

Most companies you work for will probably already have defined an ICP, as this happens early on in the lifecycle of a company.

However, being new to a job or launching a new customer vertical (from a different industry for example), you may find yourself in the position to prioritize which companies, people, or leads to call. In this case, knowing how to create an ICP comes in handy 🙂

Let's find out how 👇

:::warning
*Note: Account-based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. Marketing and Sales collaborate to create personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.*
:::

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