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tags: Week 4, H3, M9, Extra
---
:::info
💡**Extra Resource:** Not mandatory, but recommended.
:::
# Tips for effective social selling
As with most things in life, social selling needs to be done right for it to work! Let's see some best practices and core principles to ensure an effective social selling strategy.

1. **Make sure you have a profile that reflects what you want your customers to see.**
It needs to look professional and reflect the image and value proposition you want to deliver to your target audience. Tell a story!

2. **Only target your ICP and IBP.**
When you do social selling right, you will get a lot of inbound interest. This might lead to having conversations and requests from people who are not the right people to target. Only engage with prospects who match your IBP and ICP as they're the ones who will lead to sales.

3. **Know what platforms your prospects spend time on.**
For the purpose of this course, we will focus on LinkedIn. This is because in the B2B tech space, this is where you will most likely encounter your IBP's. But platforms change depending on each buyer persona. It's important to always keep in mind: is this the channel where my prospects are hanging out? Are there any others?

4. **Send personalized messages to connect.**
Make sure you don't do a shotgun approach - be picky. Maximum around 20 connections a day. Befriend only people that match your IBP and make sure to research them and send a personalized message to connect. We will guide you step by step on how to do this during this section.

5. **Be consistent. Create a cadence.**
Connecting with 20 people and then forgetting about it, or posting one update every two months will get you nowhere. You need to be consistent in your approach to get results. Commit to approaching X amount of people a day and/or posting X amount of updates a week, and keep doing this in the long term.

6. **Don't spam. Make sure your content provides value.**
Social media is for connecting and building trust, not for selling. Start a dialogue and become genuinely interested in the person you're interacting with. Strive to consistently provide value and be subtle.

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