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# System prepended metadata

title: Google Ads Keyword Search Strategy

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# Google Ads Keyword Search Strategy
###### tags: keywords

:dart: Class Excel link: 
https://docs.google.com/spreadsheets/d/12-9TKaIq97yyn7pUFytbiPbYnjc0vFBg/edit#gid=704778348

:dart: 3 Keyword Strategies to look at
- [x] High Traffic
- [x] Medium Competition
- [x] Low Cost

:dart: Optimize keyword Strategies every 3-6 months


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![](https://i.imgur.com/Zocyla3.png)
![](https://i.imgur.com/rrzOXFE.png)

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## SEO Semrush
Paid
https://hackmd.io/@hackmdseo/rJZXlbFXY(https://i.imgur.com/fGiS6sO.jpg)
![](https://i.imgur.com/bEcAG4Z.png)
![](https://i.imgur.com/JMKd4X2.png)
![](https://i.imgur.com/CoVuFML.png)
![](https://i.imgur.com/bu0RvAR.png)

:dart: high 
* competition 90%, not worthy to do **family rcords** keyword
* competition high means too many websites are using this keyword
![](https://i.imgur.com/aq4deAd.png)

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## SEO MOZ
Organic
![](https://i.imgur.com/47eDUjK.png)
* Keyword: family history 
![](https://i.imgur.com/xof2rc1.png)
* Better for oganic website

![](https://i.imgur.com/xNsryBX.png)

![](https://i.imgur.com/UpMhfms.png)
![](https://i.imgur.com/gxKXuwF.png)
![](https://i.imgur.com/ERAxvEi.png)
![](https://i.imgur.com/gRSjdHB.png)
