# Google Ads Keyword Search Strategy ###### tags: keywords :dart: Class Excel link: https://docs.google.com/spreadsheets/d/12-9TKaIq97yyn7pUFytbiPbYnjc0vFBg/edit#gid=704778348 :dart: 3 Keyword Strategies to look at - [x] High Traffic - [x] Medium Competition - [x] Low Cost :dart: Optimize keyword Strategies every 3-6 months --- ![](https://i.imgur.com/Zocyla3.png) ![](https://i.imgur.com/rrzOXFE.png) --- ## SEO Semrush Paid https://hackmd.io/@hackmdseo/rJZXlbFXY(https://i.imgur.com/fGiS6sO.jpg) ![](https://i.imgur.com/bEcAG4Z.png) ![](https://i.imgur.com/JMKd4X2.png) ![](https://i.imgur.com/CoVuFML.png) ![](https://i.imgur.com/bu0RvAR.png) :dart: high * competition 90%, not worthy to do **family rcords** keyword * competition high means too many websites are using this keyword ![](https://i.imgur.com/aq4deAd.png) --- ## SEO MOZ Organic ![](https://i.imgur.com/47eDUjK.png) * Keyword: family history ![](https://i.imgur.com/xof2rc1.png) * Better for oganic website ![](https://i.imgur.com/xNsryBX.png) ![](https://i.imgur.com/UpMhfms.png) ![](https://i.imgur.com/gxKXuwF.png) ![](https://i.imgur.com/ERAxvEi.png) ![](https://i.imgur.com/gRSjdHB.png)