HackMDW05 — Assignment - Creating Backlink Strategies (1 hr. 30 mins.) (GROUP ASSIGNMENT)
One form of Marketing that we feel will benefit your company is backlinking. This type of marketing refers to your company being linked to another website or platform. To follow through with backlinking, we have created three different backlinking strategies and chose one that could benefit your company at this time.
The first strategy includes targeting relevant YouTube Influencers to review or mention HackMD. We would write a comment on a popular relevant video tying HackMD to the content in the video. If the influencers decide to follow through with our request, we will have gained credibility in the viewers’ eyes. If not, then brand awareness will still increase as the viewers of that particular video may still see our comment.
The example of this YouTube backlink is freeCodeCamp.org vidoe for "Git and GitHub for Beginners - Crash Course":https://www.youtube.com/watch?v=RGOj5yH7evk This YouTube video already have 1,092,023 views by May 28, 2020, and this video has received 1,361 Comments. The exectuion plan for first strategy is writing recommdation to freeCodeCamp.org to have them to add backlink for HackMD and as well write comments to incldue HackMD backlink for thier YouTueb videos.
- Suggsted backlink location with freeCodeCamp.org (done by freeCodeCamp.org)
- Incldue backlink on commetion (done by HackMDSEO team)
The second strategy, our short-term strategy, is targeting to get backlinks from .edu institutions to boost up the SEO ranking. HackMD has sponsored some University Professors in Taiwan for free of their academic team works. Also, HackMD has continued receiving requests from global Universities for using HackMD as a group collaborative platform for academic projects. The recent request is from Aalto University of Espoo, Finland. https://www.aalto.fi/en Our short-term strategy is to get backlinks from our sponsored University Professors and co-operation Universities. Our mid-term strategy with .edu institutions is developing relationships with departments like Computer Science, Medical, and Marketing & Communications to sponsor them free use of HackMD as they required lots of note writings for their school assignments.
Our last strategy is working with users who have already used and work with HackMD products. While researching more about HackMD I found that there were many YouTube videos and blogs that didn’t support backlinks back to HackMD. I thought we could introduce ideas and/or an infomercial to those bloggers about putting in a backlink back to HackMD to help their listeners find the page and get there faster. Having a backlink can also help the blogs get more recognition seem more reliable online and to google. This would be a win-win for both HackMD and an easy change for all bloggers. Knowing that we could reach out to over 30 people already using and a few other markdown videos or blogs we should be able to start out easily with this strategy and find new ways to share the knowledge and use of HackMD to those who need it and want it.
Out of the three strategies listed above, we decided that targeting relevant YouTube Influencers to review or mention HackMD seems most beneficial at this time. YouTube Influencers have grown in popularity with the rising generation, so we would love to hop on that train to benefit the company. As traffic on YouTube is high, we can target a lot of our potential customers through the YouTube platform. This strategy is great because whether or not influencers decide to mention our platform, brand awareness will still increase.
Our exectuion plans for our YouTube backling strategy are as below:
| Name | YouTube Assignments | Backlink Strategy Execution |
|---|---|---|
| Emma | Select YouTube Influencers | Write recommendation to the Influencers |
| Ethan | Summarize YouTube videos | Include backlings on comments |
| Anita | Summarize YouTube videos | Include backlings on comments |
- Team Gobal & Responsibility Assignments on Trello
