# DM WK05 Assignment ## Due on Oct 17th W05 — Assignment - Creating Backlink Strategies (1 hr. 30 mins.) (GROUP ASSIGNMENT) Due Date：10月17日 23:59 Calendar DM 230-01 Digital Search Marketing Marketing can be done in many forms. One form of Marketing that we feel will benefit your company is backlinking. This type of marketing refers to your company being linked on another website or platform. To follow through with backlinking, we have created three different strategies that could be beneficial for your company. We have also chosen one out of the three strategies that we have deemed best for your company at this time. The first strategy includes targeting relevant YouTube Influencers to review or mention HackMD. YouTube Influencers have grown in popularity with the rising generation. Many hours are spent each day simply watching videos on YouTube, so it would be beneficial to target influencers and their audience. We would write a comment on a popular video tying HackMD to the content in the video. If the influencers decide to follow through with our request, we will have gained credibility in the viewers' eyes. If not, then brand awareness will still increase as the viewers of that particular video may still see our comment. One YouTube channel that we can reach out to is Academind, a coding channel that has covered skills including our competitor *GitHub*.