# Digital Marketing Content & Video #### W01 — Setting Up * Articles: * [How to Make a Website in 2018](https://www.wpbeginner.com/guides/) 1. [Google Account](https://myaccount.google.com/) 2. [Google Ads](https://ads.google.com/home/#!#%3Fmodal_active=none) 3. [Trello](https://trello.com/) * Video: * --- #### W02 — Keyword Research for Beginners * Articles: * [The Beginner Guide to Keyword Research](https://moz.com/beginners-guide-to-seo/keyword-research) * [The Guide to Keyword Research](https://moz.com/beginners-guide-to-seo/keyword-research) * [How to Use the Keyword Planner Tool Effectively](https://ads.google.com/home/resources/using-google-ads-keyword-planner/#!#%3Fmodal_active=none) * Video * [Lessons on Keyword Research from Neil Patel](https://www.youtube.com/watch?v=FyO0oLxiNgQ) --- #### W03 — Technical On-Page SEO * Articles: * [On-Page SEO: Anatomy of a Perfectly Optimized Pag](https://backlinko.com/on-page-seo) * [Google SERP 101: How to Get Your Website on the First Page](https://disruptiveadvertising.com/marketing/google-serp-101/) * [How to Add Your Website to Google Search Console](https://yoast.com/add-website-to-google-search-console/) * Video: * [Top On-Page SEO Tactics](https://www.youtube.com/watch?v=Wo_6Eoec6eQ) --- #### Week 04 — On Page Content SEO * Articles: * [9 Simple Steps for Writing Persuasive Web Content](https://www.enchantingmarketing.com/writing-for-the-web-vs-print/) * [The 1-2-3-4 Formula for Persuasive Copy](https://copyblogger.com/smart-people-1-2-3-4/) * [A Complete Guide to WordPress Taxonomy SEO](https://www.tribalcore.com/2019/05/wordpress-taxonomy-seo-guide/) * Video: * [5 Things You Need to Know About Writing GREAT Marketing Copy](https://www.youtube.com/watch?v=s2L6eRObBqw) [6 Copywriting Tips for Beginners](https://www.youtube.com/watch?v=d9GMy0v2M-E) --- #### Week 05 — Off-Page Content SEO Tactics: Part 1 * Articles: * [Growing Popularity and Links](https://moz.com/beginners-guide-to-seo/growing-popularity-and-links) *