---
# System prepended metadata

title: Angel Investor High Level Pitch
tags: [Revenue]

---

# Angel Investor High Level Pitch

###### tags: `Revenue`

**Goal:** Make the investor empathize with the problem we are trying to solve, what we've done so far to solve it, and ask for a donation of 1k to 50k to help buy us runway for our mission. 

## Slides

## Intro 

![Intro Slide](https://grey.software/pitch/intro.png)

  <details>
    <summary>Notes</summary>
    
- Intro
- What we're doing to solve the problems people face when learning how to create software
- Why our team is uniquely positioned to solve these problems by through recent trends in software education and global
  technology
- How you can support us in our mission to democratize software education

</details>

  <details>
    <summary>Script</summary>
    
  Hi, my name is Arsala and I'm here to ask for your support to help me and my team give people around the world access to
  higher quality software education.

By the end of this pitch, I hope to help you clearly understand:

- What we're doing to solve the problems people face when learning how to create software
- Why our team is uniquely positioned to solve these problems by through recent trends in software education and global
  technology
- How you can support us in our mission to democratize software education
</details>

## Slide 0:

![Slide 0](https://grey.software/pitch/0.png)

  <details>
    <summary>Script</summary>
    

</details>

## Problem 1: Outdated University Programs

![Slide 1](https://grey.software/pitch/1.png)

## Problem 2: Students Falling Behind

![Slide 2](https://grey.software/pitch/2.png)

## Problem 3: Inertia to Change

![Slide 3](https://grey.software/pitch/3.png)

## Seeking Authentic, Up-To-Date, and Scalable Software Education

![Slide 4](https://grey.software/pitch/4.png)

## Authentic...But How?

![Slide 5](https://grey.software/pitch/5.png)

## Real Projects, Real Impact

![Slide 6](https://grey.software/pitch/6.png)

## Mentorship & Collaboration

![Slide 7](https://grey.software/pitch/7.png)

## Agile, Team Environment

![Slide 8](https://grey.software/pitch/8.png)

## Up-To-Date...But How?

![Slide 9](https://grey.software/pitch/9.png)

## Crowdsourcing Research & Development

![Slide 10](https://grey.software/pitch/10.png)

## Up-To-Date Curriculums

![Slide 11](https://grey.software/pitch/11.png)

## Adherence to Best Practices

![Slide 12](https://grey.software/pitch/12.png)

## Scalable...But How?

![Slide 13](https://grey.software/pitch/13.png)

## Careful Candidate Screening

![Slide 14](https://grey.software/pitch/14.png)

## Smaller Classes, Helpful Mentors

![Slide 15](https://grey.software/pitch/15.png)

## Leveraging The Alumni Network

![Slide 16](https://grey.software/pitch/16.png)

## The Key Insight

![Slide 17](https://grey.software/pitch/17.png)

## The Market

![Slide 18](https://grey.software/pitch/18.png)

## Introducing Grey Software

![Slide 19](https://grey.software/pitch/19.png)

## Open Software

![Slide 20](https://grey.software/pitch/20.png)

## Open Education

![Slide 21](https://grey.software/pitch/21.png)

## Open Collaboration

![Slide 22](https://grey.software/pitch/22.png)

## Our Business Model

![Slide 23](https://grey.software/pitch/23.png)

## Strategy: Open Software

![Slide 25](https://grey.software/pitch/25.png)

## Strategy: Open Education

![Slide 26](https://grey.software/pitch/26.png)

## Strategy: Open Collaboration

![Slide 27](https://grey.software/pitch/27.png)

## Strategic Map

![Slide 28](https://grey.software/pitch/28.png)

## Our Impact: 16 Months

![Slide 29](https://grey.software/pitch/29.png)

## Impact: Open Software

![Slide 30](https://grey.software/pitch/30.png)

## Impact: Open Education

![Slide 31](https://grey.software/pitch/31.png)

## Impact: Open Collaboration

![Slide 32](https://grey.software/pitch/32.png)

## Our Future Objectives

![Slide 33](https://grey.software/pitch/33.png)

## Why Invest?

![Slide 34](https://grey.software/pitch/34.png)

## Investment Options

![Slide 35](https://grey.software/pitch/35.png)

## Team

![Slide 36](https://grey.software/pitch/36.png)



## Content Brainstorming

### Slide 1: The problems with the status quo in software education

- University programs don't stay updated with or practice with the latest industry tech
- Internships and boot camps fill in the gaps but many students still fall behind their potential
- Changing established systems is possible but difficult due to bureaucracy and perpetual demand for degrees


### Slide 2: The ideal software education company

A company that provides an authentic, up-to-date, and scalable experience of how software teams create and sustain products. 

### Slide 3: Authentic...How? 

It would provide a practical education experience like internships do

- Students work on a real project with real impact
- Students get mentorship and pair programming sessions
- Team environment with agile practices 

### Slide 4: Up to date...How?

It would adapt its curriculum to keep up with the evolution of software technology in industry and academia

- The company has volunteer and tech infrastructure to crowdsource the latest software R&D 
- The company prioritizes refactoring to keep up with best practices
- The company has a systematic approach to keeping curriculums synchronized with products

### Slide 5: Scalable...How?

In order to maintain and authentic and up-to-date education experience at scale, we have to think about scalability in the long term. 

#### Short term scale 

If we follow the model of short term scaling, we will end up strengthening the status quo. 

- Increased class sizes
- Decreased human touch
- Candidate screening suffers 
- Team training suffers

#### Long-term scale 

If we invest in the long term development of our students, we can benefit from the scale of the network effect. 

If we:

- Screen candidates diligently
- Train our team members diligently
- Keep our class sizes small and mentorship oriented

Then in the long term, we can scale through the network effect of alumni who evangelize to others and/or return as team members.

### Slide 6: The Key Insight

**In order to**

Teach software development in an authentic, up-to-date, and scalable way; 

**You have to** 

Create software in an authentic, up-to-date, and scalable way.

### Slide n: Market Matrix

|*The Market* | Mozilla | Free Code Camp | Khan Academy | MLH
| -------- | -------- | -------- | -------- |  -------- |
| Publishes Educational Content     | ✅     | ✅    | ✅ | :x: 
| Creates Open Source Products     |  ✅ | :x:    | :x: | :x:
| Runs programs to incubate software product ideas  | ✅     | :x:     | :x: | :x:
| Runs education programs for university students to get real-world project experience  | :x:     | :x:   | :x:  | ✅ 


### Slide 7: Enter Grey Software

Grey software is an organization on a mission to democratize state-of-the-art software education. 

We transparently compete in the software marketplace with the latest tech in order to pass on our knowledge and insights to our students worldwide!

### Slide 8: What we do

#### Open Software

We create open source software that people can trust, love and learn from.

#### Open Education

We make openly accessible educational content for learners around the world.

#### Open Collaboration

We allow students worldwide to practice by collaborating remotely with other open source developers.

### Slide n: Business Model

- We generate revenue through monthly sponsorships from individuals and organizations
- Individuals get premium features on our open source products 
- Organizations and get to feature their brand on our websites and repositories

### Slide n: Strategy - Overview 

![](https://i.imgur.com/jJaeTjY.png)

### Slide n: Strategy - Open Software

- We build useful open source products for the public
- We generate revenue by offering premium features on our products for sponsors.
- We aim to update our catalog of apps through signing existing open source apps and offering students the chance to incubate a product idea with us and publish it on our collection
- If we offer a valuable collection of products for a monthly subscription, we can achieve economies of scale like Google GSuite, Microsoft Office365, or Adobe Creative Cloud, but for general public consumer software.


### Slide n: Strategy - Open Education

- Create and curate up-to-date educational content about software technology
- Organize and publish this content through an ecosystem of websites 
- Crowd source the latest information by making it simple for professionals and academics to contribute
- Enable our team members and the general public to grow as software developers

### Slide n: Strategy - Open Collaboration

- We enable students worldwide to practice creating software by collaborating remotely with us
    - Because we develop our products on open source platforms
- We create programs for university students to have accountability without paying us
    - By partnering with universities to run programs where students get course credit for collaborating on open source projects



### Slide n: Impact - Overview 

- Over 5800 unique visits and 15736 page views across our ecosystem websites in the past year
- Over $2700 CAD raised from public sponsorships
- Over $4200 CAD raised from Angel Investor Donations

### Slide n: Impact - Open Software

- We created and published an improved version of News Feed Eradictor, a competing productivity web extension that achieved over 200,000 downloads with no significant marketing
- We created a framework that allowed us to build beautiful markdown-based websites that now power our education ecosystem.
- We have worked on a number of project concepts with students that can be built upon and published 


### Slide n: Impact - Open Education

We have created an online ecosystem of websites where we publish educational materials that we have created or curated

- Resources: Where we curate the best software resources from around the internet
- Learn: Where we publish original educational content for people learning how to create software
- Glossary, Snippets, Documentation Websites, etc.

### Impact: Open Collaboration

- 4000+ contributions across Github and Gitlab by 25+ contributors
- 5 students from our apprenticeship program with UET Mardan returned to work for paid contracts 

### The trends in software education and global technology that support us

### Future Objectives

#### Open Software

- Get Focused Browsing to 100,000 users 
- Partner with OSS maintainers to bring their products to our app collection 
- Leverage networks of volunteers and Indie Hackers (small, independent software creators) to help us build and maintain products

#### Open Education

- Internationalization
- Original Video and Audio learning content

#### Open Collaboration

- Raise greater awareness at universities worldwide through student ambassadors 

### The potential impact of your investment 

- Your investment helps us buy runway to continue creating, teaching, and paving a road towards sustainable growth 
- Exceptional graduates that create the future of software
    - We are the kind of school that attracts and selects for creative, entrepreneurial minds that need to be given time, space, and guidance to become the software leaders of tomorrow
- The rising tide lifts all software creators
    - The global tide of software education rising will help the software startups of the future that you invest in

### Become a Founding Investor

As a founding investor, you get lifetime recognition across our websites and project repositories, unless you prefer a private investment

- 1k-9k: Bronze
- 10k-24k: Silver
- 25k-49k: Gold
- 50k+: Platinum

