# Grey Software Branding ###### tags: `Branding` ## Hero Tagline We Create Software To Help You Learn By Example ## Hero Subtitle Grey Software is making open products with students worldwide and sharing what we learn along the way! ## Who are you? Grey Software is a not-for-profit on a mission to give people access to software they can trust, love, and learn from. ## What’s your vision? We envision a future where students and professionals work together to create software that we can all trust, love, and learn from. We envision a world where anyone learning software development can learn from or participate in creating useful products and services with the latest technologies. ## What do you do? We create open source software that people can trust, love and learn from. We make openly accessible educational content for learners around the world. We allow students worldwide to practice by collaborating remotely with other open source developers. ## What makes your brand both different and compelling? We are a software education company that transparently competes in the software marketplace to build credibility. ## What kind of software is _Grey_ Software? ### Software you can Trust We don't create software to maximize profits, and we don't hide our code from the public. That is why we are registered as a not-for-profit in Ontario, Canada and why we develop transparently with open source software. ### Software you can Love Creating software experiences that people can love and enjoy gives us meaning. Software is a part of our human ecology now, and we think it's important to create Software that leads to more peaceful and prosperous lives. ### Software you can Learn From To empower the next generation to continue our mission, we write our code to be easily understood, and couple it with educational resources and documentation.