Riipen Marketing Intern Description

# Riipen Marketing Intern Description ###### tags: `Recruiting` https://www.indeed.com/recruitment/job-description/marketing-intern https://hiring.monster.com/employer-resources/job-description-templates/marketing-intern-job-description-sample/ https://www.mightyrecruiter.com/job-descriptions/marketing-intern/ https://resources.workable.com/marketing-intern-job-description https://www.themuse.com/advice/why-every-college-student-should-intern-at-a-startup ### Title of Project **Marketing Internship Program** Social and Community Outreach Intern ### Would you like to link your project to a particular school? - [x] Level Up ### Description of this Project ### Overview Outreach with the public on social and community platforms helps organizations promote their brand and raise awareness about their vision and current operations. If you're passionate about marketing and community outreach, your support is vital to helping us build **a world of empowered citizens creating and using software that we can trust, love, and learn from.** ### What you'll be doing Your team will be working closely with the President and Administrative staff to map out a growth and content marketing strategy for your internship and gather feedback and data from your work. ### How your work will look Your team will help grow our communities on Discord and LinkedIn and raise awareness about our products and programs via Twitter and Email. We are a small and agile team, and as a part of our team, you will be working with many new tools and platforms. Check out our technologies over at https://org.grey.software/technologies. ### Why your work is important Our organization seeks to empower people who love to learn. Your team's work will be vital as we try to reach as many of those learners as possible. If you are passionate about marketing and community outreach, we would love to have you join us on our mission to empower people to create and use open-source software. ### How you will grow Working at Grey software will grow your professional network on LinkedIn and other platforms to include a vast community of open-source professionals. You will gain knowledge of and applied experience with exciting new technologies, which you can list on your résumé and take forward with you as you continue to make an impact throughout your career. ##### Number of individual students required: 2 ## Marketing Intern / Social Media and Community Developer ### Benifits * Gain Experience. As a college student, it can be quite difficult to find someone who is willing to let you get hands on experience in your target industry. * Accumulate Evidence. In addition to being able to write down that you have experience, an internship allows you to start accumulating actual data and evidence that you are able to create an impact in a business. * Increasing Your Network. In addition to being able to write down that you have experience, an internship allows you to start accumulating actual data and evidence that you are able to create an impact in a business. * Increase Your Confidence. When a college student is placed into an internship and sees that they are actually able to do the job that they have been training for, there’s no question that it gives them more confidence that they are actually prepared for the working world. * Breaking the fetter of discomfort when asking questions. * Earning a Job. # Notes .. .. .. *Your team's tasks and milestones will be organized on Gitlab, which will help you stay up to date with the organization's work. * - Managing discord - Managing LinkedIn - Coordinating on Gitlab *If you're passionate about marketing and community outreach, we would love to have you join us on our mission to empower people to create and use open source software.*  ### What you'll be doing * Collect quantitative and qualitative data from marketing campaigns * Perform market analysis and research on competition * Support the marketing team in daily administrative tasks * Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) * Prepare promotional presentations * Help distribute marketing materials * Manage and update company database and customer relationship management systems (CRM) * Promote Grey software's events ### How your work will look We love to learn new things. That's why we love to help our users and community learn new things, too. Our learning content on Git and lots of other development topics is read by hundreds of thousands of people every month. This allows you to learn lots of new things - and teach them to our community at the same time! The content you produce can take many forms (blog + guest posts, tutorials, videos, webinars…) and be about any topic that’s interesting for our community. Growth Marketing: Besides creating new content, we also work hard to make our existing content more successful: email automations, SEO, A/B tests, performance improvements, professional popup campaigns, and countless little improvements help us optimize our projects and content all the time. Tech & Tools: We’re using a broad, modern collection of tools for our marketing: you’ll find Google Analytics, ActiveCampaign, Ahrefs, OptinMonster, and many more in your tool belt. Website Development: We have a multitude of cool web projects that evolve quickly: the Tower website and blog, our learning platform, the Tower online help, and many special projects. You'll work with static-site generators and lots of modern Sass / CSS, Javascript, and Ruby. ### Why your work is important We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies. As a marketing intern, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast paced work environment. Twitter, LinkedIn, and Discord **As an Marketing Intern, you will help us improve our brand’s presence and capture greater market share.** **Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.** Marketing Communications - We engage in social outreach on LinkedIn and Twitter, Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. ### How your work will look Branding - Our Brand is an evolving entity, and our organization would like it to evolve into a trust worthy name in the open source software space. Your mission will be to identify how we can achieve that evolution. ### Why your work is important Branding and Marketing Communications - For the student(s) to help us improve our brand’s presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand’s story and mission to a broad audience. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. ### Other duties the student may complete could include: Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. ### Company Description: ### Student Info ##### Students Location ##### Incentives and Prizes - [ ] Cash - [ ] Merchandise or Services - [ ] Job/Internship Opportunity - [ ] Other ### Mentorship and Supervision ##### Describe what level of supervision and mentorship you can offer to a student. Students will have a supervised experienced with weekly check in ##### Remuneration Details - [ ] Unpaid, Academic Credit Only - [ ] Hourly Wage - [ ] Honorarium (Single Payment)