---
# System prepended metadata

title: RaidGuild Shill Audit

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# RaidGuild Shill Audit

# Marketing Phases

## Phase: Consultation

### Research
* User Personas
* Key Messaging
* How should people perceive the brand?
    * Serious
    * Playful
    * Etc.
* What are your team's strengths and weaknesses
* What are your competitors' strengths and weaknesses
* List your competitors
* Brands you love
* Websites you love
* Products you love
* Defining Success Metrics / KPI

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## Phase: Marketing Setup
What do they need? Billable Services

### Branding
* Logo
* Brand Guide with colors and identity kit, fonts, etc.
* Value Prop(s)
* Product Names
* Service Names

### Website

* Overall Design
* CMS
    * Custom
    * Wordpress
* SEO
    * On page
    * Backlinks
* Explainer Videos
* Lead Funnels / Landing Pages
* Automation
* Content
    * Blog
    * Video / Gif Explainers
    * Case Studies
    * Tutorials
    * Technical Documentation
    * MEMES
* Marketing Channel Setup
    * Analtyics (optional)
        * Pixels Tracking
    * Blog Posts
        * On site
        * Medium
        * Etc.
    * Email Marketing
    * Video
        * Youtube
    * Social
        * Twitter
        * FB
        * IG
        * Tik
        * Snap
    * Chat
        * Telegram
        * Discord
    * PPC
        * AdWords
        * FB
        * Other
    * PodCasts
    * Influencers
    * Partnerships
        * Affiliates
        * Channel
        * Integrations
    * Text Messaging
    * Airdrops
    * Drop In Audio Represtation
    * Print
        * Business Cards
        * Swag / Promotional Items

## Phase: Launching
What do they need? Billable Services

* Content Writing Frequency?
    * Blogs / Aticles
    * Social Posts
    * Email Blasts
* Content Writing
    * Onboarding Docs
    * In app tool tips
    * Tours
    * Video

## Phase: Maintence
What do they need? Billable Services

* Content Writing Frequency
    * Blogs / Aticles
    * Social Posts
    * Email Blasts
    * Guest Posts
    * PR Pitches
* Reputation
    * Community Management


