# RaidGuild Shill Audit

# Marketing Phases

## Phase: Consultation

### Research
* User Personas
* Key Messaging
* How should people perceive the brand?
* Serious
* Playful
* Etc.
* What are your team's strengths and weaknesses
* What are your competitors' strengths and weaknesses
* List your competitors
* Brands you love
* Websites you love
* Products you love
* Defining Success Metrics / KPI

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## Phase: Marketing Setup
What do they need? Billable Services

### Branding
* Logo
* Brand Guide with colors and identity kit, fonts, etc.
* Value Prop(s)
* Product Names
* Service Names

### Website

* Overall Design
* CMS
* Custom
* Wordpress
* SEO
* On page
* Backlinks
* Explainer Videos
* Lead Funnels / Landing Pages
* Automation
* Content
* Blog
* Video / Gif Explainers
* Case Studies
* Tutorials
* Technical Documentation
* MEMES
* Marketing Channel Setup
* Analtyics (optional)
* Pixels Tracking
* Blog Posts
* On site
* Medium
* Etc.
* Email Marketing
* Video
* Youtube
* Social
* Twitter
* FB
* IG
* Tik
* Snap
* Chat
* Telegram
* Discord
* PPC
* AdWords
* FB
* Other
* PodCasts
* Influencers
* Partnerships
* Affiliates
* Channel
* Integrations
* Text Messaging
* Airdrops
* Drop In Audio Represtation
* Print
* Business Cards
* Swag / Promotional Items

## Phase: Launching
What do they need? Billable Services

* Content Writing Frequency?
* Blogs / Aticles
* Social Posts
* Email Blasts
* Content Writing
* Onboarding Docs
* In app tool tips
* Tours
* Video

## Phase: Maintence
What do they need? Billable Services

* Content Writing Frequency
* Blogs / Aticles
* Social Posts
* Email Blasts
* Guest Posts
* PR Pitches
* Reputation
* Community Management