# A Guide to Marketing Your Business With TikTok

TikTok made its debut in 2018, but it didn't develop into a zeitgeist-capturing juggernaut until about a year ago. Since then, lots of individuals have built lucrative personal brands and entire businesses based on the TikTok popularity. The app has turned into a great way for folks to get seen in the eye economy.

Although TikTok's user base might skew younger, it's nearly true that it's designed strictly for Gen Z. In fact, you need to use it to successfully promote your company in a direct, fun way.

The fun element is very important here — TikTok isn't a place for formal, stilted promo videos. No one really wants to see that here. Instead, TikTok provides you with to be able to find creative ways to show your followers who you are. Your content for TikTok shouldn't be just another presentation tailored for many marketing giant's headquarters; you're presenting an alternative version of one's company directly to prospective customers.

TikTok gives creators two different time options: Videos could be either 15 or 60 seconds long. So, while TikTok is a great venue to advertise your brand, you shouldn't try to produce a full pitch video from the content. Even though you do not have lots of time and energy to get that promotion, you do have a bevy of possibilities to create your videos interesting and stand out from the crowd!

4 WAYS BUSINESSES CAN USE TIKTOK
Your authentic content.
User-generated content.
Influencers'collaborations.
Advertising on TikTok.

4 Ways Businesses Can Use TikTok
Listed here are four ways businesses can use TikTok in their operations.

1. CREATE YOUR OWN, AUTHENTIC CONTENT
The best way to make use of **[buy real tiktok followers](https://famoid.com/by-tiktok-followers/)** is to create your own content. The good news here's that the barrier to entry is low. You don't need certainly to be concerned about having high-quality, professional recording equipment. Most users don't have professional cameras or microphones at all. They make videos with their phones and still rack up a lot of views.

The single most significant component of TikTok is authenticity. For a good example, look at Lush's account. The business's videos aren't Hollywood-quality content. In fact, they're mostly just a display of colorful Lush cosmetics with a soundtrack of recent pop songs. Still, they're creative and exciting to watch. By cultivating a feeling of fun and frivolity, they make viewers want to test the natural cosmetics featured in the videos.

2. USER-GENERATED CONTENT
To enrich your TikTok account and broaden your reach, you may also incorporate user-generated content by reposting the very best videos your fans create.

To get started with UGC, have users put your hashtag in the caption of these videos. They can even send them to you directly to create in your account. Doing this can add authenticity and offer you some free advertising. People like seeing other real people rather than abstract brands or concepts.

For a good example, check out Gymshark. The business did exactly this with creation of the hashtag #gymshark, regularly reposting user-generated content to achieve greater reach.

3. INFLUENCER COLLABORATIONS
Another method to improve your TikTok presence is through collaborating having an influencer. Choose your influencers wisely to ensure that their professional activity corresponds with yours. The best way to do that is always to carefully review what kinds of content a particular influencer is posting and observe how it would align together with your brand. Also, make sure to check if the influencer has attracted any controversy that might be damaging to you brand.

An endorsement from or collaboration with a well-known influencer can give your brand valuable visibility and obvious coolness; seeing them use your product will make others want to use it too.

The best way to begin with here's to touch base directly to a few influencers (or their managers) and speak frankly about the terms you are able to offer. You could be surprised by how creative they are able to be. All things considered, they've probably been on the platform for some time and have managed to create a sizable audience. Partner together to learn how to develop into a power user for TikTok.

4. ADVERTISING ON TIKTOK
Finally, you are able to take advantage of paid, in-app advertising on TikTok. The app offers multiple options to select from.

Sponsored hashtag challenges. The theory here's simple: Create a unique hashtag and produce a measurable challenge users can do with it. As users take part in the challenge, you award those that make the very best user-generated content. If you manage to create your challenge go viral, it will show on the app's Discover page. Suddenly, thousands of people will be able to see and take part in your challenge. This process is a great method to promote a new product launched by your brand. What's more, it's a challenge, so there exists a gamification element, rendering it all the more exciting and engaging. At its best, a hashtag challenge generates a snowball effect because people will want to vie against their friends. For a good example, look at McDonald's France, which often launches its own challenges and has generated a good position on TikTok this way.

Native ads that show between users'videos. These may last from nine to 15 seconds, so don't forget to make the ad interesting right from the start. If it's not, people will just swipe around go to another video. And no one wants a troublesome ad popping up in between the primary content.

Brand takeovers that appear on the users'main page before they see any video. These takeovers contain a connect to the advertiser's page. Bear in mind, though, that the brand can only post one advertisement like this daily in a particular category.
MORE IN MARKETING
A Crash Course in Brand Lift

Get Started With TikTok
All in all, TikTok is a great way to start promoting your brand, especially to Gen Z or Gen Z-minded audiences. Determining just how to convey your brand image in 10 seconds may be a challenge, but it's extremely gratifying once you have the ability to go viral.

From a business perspective, TikTok's value is so it provides you with far more organic reach than platforms like Facebook or LinkedIn. It is a fun, fresh way to really get your message facing a brand new audience.

So, start thinking now about short items of content you can produce to create value to your audience. Sharing tips or fun factual statements about your company is a great place to start. Or, if you're out of ideas, touch base directly to a favorite influencer on the platform. They're always searching for brand deals, and they'll become more than happy to help you create something unique and engaging.

If you're buying a new channel to jump-start your marketing efforts, TikTok is unquestionably worth trying.