###### tags: `fww-marketing-site` `plan-smart-eat-real` # About Page - PSER (1) (why did we build this) > [name=Dan Boyle] Use one of the current header graphics. I think they will be more than fine. ### Too much... All At Once! Meal planning has become complicated. You're overwhelmed with new recipes... nutrition concepts... food decisions... and zero help to know which way is the best for you. And two... the “creators” are never available for personal questions. Changing your food habits is hard and you'll have different questions from one week to the next. So I took almost every decision out of the equation. And brought personal coaching and community to the forefront. ### No More Indecision or Confusion (2) > [name=Dan Boyle] Pictures of recipe in card format... 3 total. It's frustrating not having a clear path. And indecision leads to delay and inaction. Plan Smart Eat Real is SIMPLE. Each week you get only 12 new recipes to focus on. * 3 breakfasts * 3 lunches * 5 dinners * 1 to 2 healthy desserts The best part? You don't have to use them all. Use the ones you like... make it simple. By the end of 8 weeks you’ll have a personalized menu of: * Recipes you know you love. * Recipes you know you can prepare FAST. * Recipes you know melt fat. ### The Truth Nobody Wants To Say (3) > [name=Dan Boyle] A picture of Kindal is duck tape over her mouth Changing your food habits is down right hard. * You'll have lots of questions... * Need weekly motivation bumps... * Quite a few accountability kick in the butts... * Need a kick in the butt for accountability a few times... Every week has it's own challenges... doing this alone only sets you up to fail. This is why most other programs and apps fail. ### Coaching and Community First (4) > [name=Dan Boyle] scrolling montage of the Plan Smart Eat Real community with a picture of Kindal ripping the tape off her mouth... or just holding it off while she smiles. We keep membership small and central in our private Facebook Group so you can: * Talk to me and other members... * Attend weekly LIVE coaching calls... * Share pictures of meals... * Share cool cooking product reviews... * And more. Our group is highly active and responsive to each other. You won't just get answers from me... you'll get answers and encouragement from lots of women. --- #### No False Food News! (4) > [name=Dan Boyle] This will be a retro card call out... or a new style of callout. Don't worry I'm always in the group to make sure the right information is being shared... No false info... no hyped up advice... no scammy product recommendations. --- ### Plus More is Coming (5) > [name=Dan Boyle] iphone with the logo on it and a cool food background... the hamburger. Dan is building an app to help make going from week to week easier. * Easy access to recipes and grocery lists on your phone or tablet. * Check off recipe steps as you complete them. * Mark recipes as favorite * A build your personalized menu automatically. ### Get Week 1 Of The Program for FREE! (6) Get week 1 free to see what the PDF is like right now. You won’t get access to the Facebook Group. But this will help you understand how I lay out each recipe and how I have simplified the meal planning process.